Hearst Magazines Names Charles Swift Vice President, Database Strategy And Marketing
Charles W. Swift, Jr. has been named vice president, database strategy and marketing for Hearst Magazines, a unit of Hearst Corporation. The announcement was made by Liberta Abbondante, Hearst Magazines’ senior vice president, consumer marketing. Swift starts in the newly created position on April 14 and will report to Abbondante and Chuck Cordray, vice president, general manager, Hearst Magazines Digital Media.
Most recently, Swift served as vice president, consumer marketing for LexisNexis, where he oversaw consumer marketing efforts for the company’s U.S. Legal Markets division. Prior to that, he was vice president, direct marketing and research at LexisNexis, where he started in 2006. Previously, Swift was vice president-business analysis at Columbia House Company from 2003 to 2005, and held several management positions at American Express Company from 1996 to 2003, including VP-information and analysis and VP-business development.
Swift joins Hearst Magazines as the company plans to invest in and roll out a fully integrated print and online customer marketing database, the use of which will allow for more targeted and profitable relationships between Hearst and its customers, across all platforms. This new resource will serve as a strategic and tactical tool to increase consumer marketing performance by better targeting its web content and enabling one view of a customer’s behavior for Hearst Magazines and digital audience development groups.
“Charles comes to Hearst with a wealth of experience in the database marketing industry and we are thrilled to welcome him to our consumer marketing team,” said Abbondante. “He will play a pivotal role in the delivery and application of our innovative new strategy, through which we intend to continue expanding the relationship between our readers and our brands.”
Adds Cordray, “We’re very excited about our plans to integrate our customer database at Hearst so that we can see data on a consumer’s online and print media consumption all in one place. This is an important step in how we reach customers across different channels and Charles will be an integral part of this growth.”
“Hearst Magazines is taking a leadership position in merging its access to online and print customers and I am excited to be part of developing and fostering that transition,” said Swift. “My goal is to drive consumers to Hearst’s powerful magazine brands and to manage our customer relationships in the most fruitful way.”
Hearst Magazines is a unit of Hearst Corporation (www.hearst.com), one of the nation’s largest diversified communications companies with interests in magazines, newspapers, digital media, business media and television. As one of the world’s largest publishers of monthly magazines, Hearst Magazines has nearly 200 editions around the world, including 19 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines in the U.S. (77.4 million total adults, according to MRI, fall 07). Through its digital media unit, Hearst Magazines operates 18 web sites and nine mobile sites for brands such as Cosmopolitan, Esquire, Good Housekeeping, Marie Claire and Seventeen, as well as non-magazine brand sites such as TheDailyGreen.com, MisQuinceMag.com and MyPromStyle.com. In 2007, Hearst Digital acquired the eCrush Network (eCRUSH.com, eSPIN.com), Kaboodle.com and RealAge.com to round out its growing portfolio of interests for teens and women.
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