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Attention Mobile Shoppers: AT&T’s Media Mall 2.0 Coming Soon


Mobile Application Portal Has Generated More Than $1 Billion in Sales Since Opening in 2004

San Antonio, Texas.- Highlighting its commitment to bring the universe of mobile applications and content to consumers, AT&T (NYSE: T) today unveiled plans for a redesigned MEdia Mall, the company’s one-stop shopping destination for mobile content. Since launching on AT&T mobile handsets in December 2004, millions of customers have visited MEdia Mall to load up on ringtones, games, videos and other applications — generating more than $1 billion dollars in sales and helping spawn a wave of innovation among an ever-growing mobile developer community.

AT&T’s MEdia Mall 2.0 is designed to be the ultimate source for personalizing your AT&T wireless phone. Like its predecessor, MEdia Mall 2.0 will feature more than 90,000 choices from more than 115 different content providers, including the new top-selling game, Guitar Hero 3. MEdia Mall 2.0 shoppers are just a click away from even more content with millions of additional full track songs, available from Napster Mobile and eMusic. From the “Ringtones” page, customers can click on the “Full Track Music” link to shop for music from capable handsets.

The storefront will be expanded on an ongoing basis, giving more developers an opportunity to reach the 70.1 million customers of America’s leading provider of wireless services.

The grand opening of MEdia Mall 2.0, powered by software developer UIEvolution, is slated for next month on AT&T capable handsets, but the company is currently giving customers an opportunity to preview MEdia Mall 2.0 with an online mock-up of the mobile storefront at

One of the cool new features of the enhanced MEdia Mall 2.0 is the ability to preview ringtones on a handset before you purchase it — a capability that was previously only available from AT&T’s Web site. Because more than 90 percent of AT&T customers purchase their mobile content directly from their phones, having the ability to “try before you buy” is a more friendly way to shop.

“We want to make MEdia Mall 2.0 the one-stop shop for customers who want to explore the universe of mobile content and applications,” said Mark Collins, vice president of Consumer Data for AT&T’s wireless unit. “By remodeling our mobile storefront, we’re giving customers more choices and helping developers reach an ever-growing number of mobile consumers.”

AT&T works with developers to create unique versions of applications and content that work with AT&T’s wide variety of devices. Counted individually, including multiple versions of the same application designed for different devices, there are nearly 10 million pieces of mobile content and applications available on MEdia Mall.

In addition to previewing ringtones, customers will also be able to view screenshots of games and graphics before purchasing. The new and improved MEdia Mall 2.0 also offers customer purchase recommendations, providing a well-rounded customer experience.


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