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Self-Publisher Discovers Formula To Ensure Successful Product Launch


John Gallagher, of Carnation, WA, self-publishes books on medicinal & edible herbs and plants. In 2006, he created an educational board game about herbs, and borrowed heavily to have the first batch printed. With high hopes, Gallagher released his new product on his website – only to sell just 12 copies.

It was the self-publisher’s worst nightmare: His bedroom, office, garage and spare bathroom were all filled from floor to ceiling with carton upon carton of his new board game - which nobody seemed to want. The printing bill was still unpaid. Money was so tight, his family made weekly trips to the local food bank. He was desperate for help.

Enter Jeff Walker, internet marketing guru and author of “Product Launch Formula”, a phenomenally successful marketing system for “launching” or “re-launching” stalled-out products online with incredible results. Walker’s marketing system has generated tens of millions of dollars for students who have followed the formula since its initial release in 2005. His marketing techniques are especially effective for self publishers in niche markets.

Despite the explosion of online resources for self-publishers, Walker says that most still fall woefully short when it comes to actually getting their books sold and into the hands of readers. The technological “savvy” is there – but when it comes to effectively marketing their wares, most self-publishers rely largely on “hope marketing” -- publishing their work, displaying it on a website, and “hoping” that someone eventually will buy it.

Fortunately, John Gallagher’s nightmare became every self-publisher’s dream: He read Walker’s course, pulled his board game from the market, and then “re-launched” it a few weeks later, this time applying the Product Launch Formula. The result: He sold 670 games, netting over $20,000 within the first ten days – more than enough to pay his printing bill and then some. He continues to sell over $9000 worth of games and manuals each month, using the formula.

A series of video “case studies” documenting John Gallagher’s plan as well as other niche information product launches based on Walker’s system is available online at A newly updated and expanded version of Product Launch Formula, which includes many new examples and strategies geared to self-publishers and information marketers, is scheduled to be released in late March.


 "Product Launch Formula"
 "Jeff Walker"
 self publishing

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