American Florists Recruit to Direct2florist
Following the Launch of Direct2florist website on March 6th in Tampa, D2F has already seen early registrations from real American and Canadian florists.
Direct2florist Director Simon Stirling says “we are delighted to see these florists register early. It shows we are already receiving strong support from wholesalers and florists across America and Canada”
In an innovative move Armellini Floral Distribution specialists and wholesalers showed great support for the D2F initiative by having a truck inside the Tampa Convention Centre at the Launch of D2F emblazoned with the Direct2florist logo and the message “buy flowers from real local florists worldwide”
The D2F initiative passes 100% flower value to the florist and allows the florist to set their own prices and upload their own products. Company Director Simon Stirling says "this program has been designed to drive business back to the real local florist, we do this using search engine optimisation to place the real local florist at the top of the search engines.
So far florists in the UK, Cyprus, Spain and New Zealand have really benefited from the program, it is hoped recruitment from USA and Canadian florists will further strengthen the brand and its positioning on the web.
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- Simon Stirling
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