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Ridersís edge, THE HARLEY-DAVIDSON ACADEMY OF MOTORCYCLING, moves into California


MILWAUKEE .- In a continuing effort to teach the fundamentals of and instill a greater appreciation for motorcycle riding, Harley-Davidson is expanding its successful rider training program into California. Select California Harley-Davidson dealerships are now offering the Riderís Edgeģ New Rider Course premier motorcycle training program where students have opportunities to interact with dealership staff and draw from a network of experienced motorcyclists. Additional dealerships are preparing to launch their program within the month.

The Riderís Edge New Rider Course California premier program is based on the proven curriculum of the Motorcycle Safety Foundationís (MSF) Basic RiderCourseSM, while offering additions that provide longer classroom and range time.

ďWith Harley-Davidson, becoming a rider is first and foremost about motorcycle safety, but itís also about a rite of passage; an experience youíll never forget,Ē said Julie Chichlowski, director of Rider Services. ďThatís exactly what we bring to our Riderís Edge New Rider Course and what weíre excited to bring to the state of California. Riderís Edge is about learning, discovering and bonding Ė everything a new riding experience should be.Ē

The first Harley-Davidson dealerships in California to offer the Riderís Edge New Rider Course premier program are Orange County Harley-Davidson in Irvine and Antelope Valley Harley-Davidson in Lancaster. Harley-Davidson anticipates more California dealerships will add the Riderís Edge New Rider Course program to their dealer services by yearís end.

Beyond additional classroom activities over the MSF course, The Riderís Edge New Rider Course California program includes a group riding component and a Riding Straight module that focuses on the impact of alcohol and riding where students can experience simulations using Fatal Vision Goggles.

According to Chichlowski, an essential component of the Harley-Davidson Riderís Edge programs is the expert instructors. ďOur Riderís Edge Instructors are passionate about riding and passionate about teaching people the safety skills needed to do so.Ē

Classroom and skills training are held onsite at participating Harley-Davison dealers. The cost and course schedule vary by dealership, but the New Rider Course program typically can be completed in an extended weekend and outside of standard work hours. To be eligible, students must have a valid driverís license, learners permit or certificate showing completion of the classroom portion of driverís education. For those under 18, a waiver must be signed by a parent or guardian.

Upon successful completion of the course, graduates receive a California motorcycle license waiver, relinquishing the riding test given by the Department of Motor Vehicles (DMV) and qualifying riders for insurance premium discounts with some motorcycle insurers.

ďOne distinct advantage of the Riderís Edge New Rider Course is that feeling of being part of something bigger,Ē said Chichlowski. ďRiderís Edge teaches the skills necessary to ride a motorcycle but in an environment that is pure Harley-Davidson.Ē

Harley-Davidson established the Riderís Edge New Rider Course in 2000. Since then, the program has grown to include 41 states and 176 dealerships. In 2007, Riderís Edge celebrated the training of its 100,000th student. To find a dealership offering Riderís Edge, visit and click on Find Riderís Edge Locations in the Dealer Locater section.

Harley-Davidson Motor Company, the only major U.S.-based motorcycle manufacturer, produces heavyweight motorcycles and a complete line of motorcycle parts, accessories and general merchandise. For more information, visit Harley-Davidsonís Web site at


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