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deere ranked number one in category for fortune most admired


MOLINE, Illinois .— Deere & Company has been ranked as the most admired company in the Industrial and Farm Equipment category by Fortune magazine in the magazine’s annual ranking of the Most Admired companies. This is Deere’s highest ranking in the past six years.

For its annual listing of the most admired companies, Fortune magazine, working with Hay Group, asked executives, directors, and analysts to rate the 10 largest companies in their industries using eight criteria. Fortune calls the 63 industry lists “the definitive report card on corporate reputations.”

The attributes include quality of management, quality of products and services, innovation, long-term investment value, financial soundness, people management (ability to attract, develop and keep talented people), social responsibility, and use of corporate assets.

Companies ranking behind Deere in the Industrial and Farm Equipment category include (in order from #2 to #6) Caterpillar, Illinois Tool Works, ITT Corporation, Cummins, and Trane.

John Deere (Deere & Company - NYSE: DE) is the world’s leading provider of advanced products and services for agriculture and forestry and a major provider of advanced products and services for construction, lawn and turf care, landscaping and irrigation. John Deere also provides financial services worldwide and manufactures and markets engines used in heavy equipment. Since it was founded in 1837, the company has extended its heritage of integrity, quality, commitment and innovation around the globe.


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