Search and PR=true - Searching means communicating!
To communicate a search friendly pressrelease means you need to have knowledge and many years of experience in two worlds that not necessarily bridge all the time.
We believe with a common goal can form and integrate the search and PR skills needed to operate with social media, blogging and press releases in a search friendly manner that will have visible effects for your communication goals!
The increase of usage in social media and the usage of search engines and the net is changing the way search engines rank the results. Weather you are in it to communicate longterm messaging, increase awareness or just create opinions; you need to understand the essence of how your message is picked up and ranked in the result pages of Google.
The traditional communication starts in: Who says what in which channel, to whom and with what result? In the new era of communication it becomes more clear that we need to focus on “Who searches for what in which channel and at what result?”
The challenge is clear: You communication plan needs to include thoughts around Internet appearance and rankings in search engines as that is where most people start their Internet experience. The audience isn’t necessarily passive anymore. They will actively seek (read search) for comments, opinions and or news.
Lerdell investigations AB and Search integration AB have therefore started a very successful service where the two worlds of search and PR meet. We help optimize your press releases but most importantly we help support your communications message by setting a strategy for your communication online and visibility in the search engines, weather it is blogging, social media channels or press releases.
PR SUPPORTS SEARCH
About 50% of your ranking in the search engines is reflected by the content on your site, press release, blog or other platform. Optimizing your press releases can therefore be very valuable.
However, search PR is not only about pushing an optimised press release to the newswires and make it rank. It is a strategy of communication that needs to be integrated n the overall marketing and media tactics. Blogs and social media channels are just as valuable as well as of course the follow up and measurement of the overall success and effect. And it is at this stage when search PR becomes complex and high level, says Sara Andersson, Founder and Search Integrations Strategist of Search Integration AB.
SEARCH SUPPORTS PR
Negative content, true or not true can be visible in search engines. Internet is democratic and you are allowed to have opinions about brands and products. “Yesterdays news in tomorrow’s fish and chips” is not really true online. Search engines, bloggers and forums can keep the articles and news in their index
If you want to place a message or change a negative message online you need the knowledge of both good search engine optimisation to push the content out of the search results as well as a clear PR communication plan. Lerdell investigations AB and Search Integration AB know both fields and therefore have an efficient plan to work with your company’s problems.
Search Integration AB is working with searchmarketing integration and analytics where key initiative is to transfer knowledge to client and operating team and where success is measured at the bottom line. Search Integration was founded by Sara Andersson who has more than 9 years experience of search marketing and have works with global clients like IBM, Cisco, P&G etc. She is a regular speaker at the large search conferences in EMEA and is the chair of the SEMPO Scandinavian Working Group. Her own blog can be found at http://www.search-input.com.
Lerdell Investigations AB is a Stockholm-based intelligence corporation focusing on the source that increases the most in importance – the Internet. Lerdell Investigations AB is a Stockholm-based intelligence corporation focusing on the source that increases the most in importance – the Internet. Lerdell Investigations provides service to large companies, SMEs and governmental agencies. Please visit http://www.lerdell.com/in-english/ for more information.
- Contact Information
- Sara Andersson
- Search Integration Strategist
- Search Integration AB
- Contact via E-mail
This news content may be integrated into any legitimate news gathering and publishing effort. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.