Wyndham Hotel Group Taps Berlin Cameron United to Support 3 Brands
PARSIPPANY, N.J.-Wyndham Hotel Group today announced it has selected Berlin Cameron United of New York to provide advertising support for the Super 8®, Howard Johnson® and Travelodge® hotel brands.
The hiring culminated a “rigorous, four-month review to find a partner that would help tap the full potential of our Super 8, Howard Johnson and Travelodge brands,” said Jean Thomas, Wyndham Hotel Group executive vice president and chief marketing officer .
“Berlin Cameron United proved to be an ideal fit for our three brands,” she said. “The agency’s ability to transform traditional brands into contemporary icons should help us achieve our objectives.”
The Super 8, Travelodge and Howard Johnson brands are among the most established names in the economy segment.
“Wyndham Hotel Group is committed to new and interesting communications approaches for its brands,” said Ewen Cameron, Berlin Cameron United chief executive officer and executive creative director. “It’s a wonderful creative opportunity for us and the beginning of an exciting new relationship.”
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