New Nortel Video Solution Blends IPTV Entertainment And Communications
Grafton Technologies Delivers New IPTV-based Services to Consumers
TORONTO – As consumers are increasingly demanding triple and quad-play bundles for TV, voice, video and Internet, Nortel* [NYSE/TSX: NT] is making it simple for its service provider customers to deliver these services using their existing network. The new video solution from Nortel is the first of its kind to enable providers to offer integrated communications and entertainment capabilities that provide new opportunities for revenue, increase subscriber loyalty and enable next-generation service introduction.
Nortel IPTV solutions are designed to increase service introduction velocity with the most cost-effective business case. The solution is already being embraced by a number of tier-one operators with trials being conducted around the globe. In the US, Grafton Technologies**, a triple-play provider in Jersey County, Illinois, is deploying the new video solution over their existing voice and data network.
“Our customers value convenience, and being able to offer enhanced communication features blended with their entertainment experience to simplify their lives,” said Mike Arnold, general manager, Grafton Technologies. “Being able to provide IPTV services blended with advanced services such as click-to-call, text messaging and picture sharing, will provide critical advantage for us in the market. With the Nortel IPTV solution, we will be able to use simple, affordable upgrades to our existing network infrastructure, to launch a range of new services.”
“The importance of IPTV to the telco industry can’t be understated. The industry not only needs IPTV to provide new video services that customers are demanding, but it also needs new service streams to leverage their existing networks and to fund future network upgrades,” said Sameer Sheth, general manager, Video Solutions, Nortel. “The solution we’ve announced today directly tackles the issues that our service provider partners face, such as holding down costs while expanding new services, by creating a solution that can be added simply to their existing network.”
The foundation of the solution is the Nortel Video Services Platform (VSP) 9500 which facilitates the rapid introduction of new services on a video or IPTV network. In contrast to proprietary implementations, the VSP uses open interfaces, which enable applications to be easily developed and deployed. Examples of new applications could include interactive advertising, on-line yellow pages with click-to-call functionality or social networking tie-ins to popular TV shows. These types of new applications can be created by Nortel, by third party developers or by service providers themselves. Previously, applications were tightly coupled to the specifics of the network and video infrastructure - applications built for one network would not run on another network without changing network components. The VSP also delivers application data across a myriad of different user devices, including cell phones, televisions and computers by automatically adapting the content to the end-user device.
In conjunction with the VSP 9500, Nortel is launching its first video application, the Communications Module 9520. The application brings together a complete communications bundle converging wireline and wireless phones with desktop functionality such as instant messaging, caller ID notification, click-to-call, voicemail and address books all through the interface of an end-users’ television.
Nortel will also provide Grafton Technologies with Global Services for IPTV including project management, engineering, integration, installation, technical support and assisted operation. Nortel’s Global Services for IPTV are designed to accelerate time-to-revenue with a proven methodology from inception to solution, and to reduce complexity with a single point-of-contact across multiple suppliers.
Certain statements in this press release may contain words such as “could”, “expects”, “may”, “anticipates”, “believes”, “intends”, “estimates”, “targets”, “envisions”, “seeks” and other similar language and are considered forward-looking statements or information under applicable securities legislation. These statements are based on Nortel’s current expectations, estimates, forecasts and projections about the operating environment, economies and markets in which Nortel operates. These statements are subject to important assumptions, risks and uncertainties, which are difficult to predict and the actual outcome may be materially different from those contemplated in forward-looking statements. For additional information with respect to certain of these and other factors, see Nortel’s Annual Report on Form10-K, Quarterly Reports on Form 10-Q and other securities filings with the SEC. Unless otherwise required by applicable securities laws, Nortel disclaims any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.
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