Nokia and China Postel strengthen strategic cooperation
Nokia has signed a strategic partnership agreement with China Postel Mobile Communication Equipment Co., Ltd. (China Postel) of China P&T Appliances, bolstering the strong existing relationship between the two companies. Mr. David Tang, Vice President of Nokia China, and Mr. Tan Xinhui, Chairman of China Postel, signed the agreement on behalf of the two parties. China Postel is expected to purchase mobile devices valued at approximately USD 2 billion from Nokia in 2008. In addition, both parties have agreed to strengthen strategic ties, especially with regard to channel development, resource investment, and marketing management.
“As the largest mobile phone manufacturer in both the global and Chinese markets, Nokia considers China a strategic market and a significant base of manufacturing, R&D, and innovation,” said Mr. David Tang, the Vice President of Sales, Nokia China. “With its impressive product portfolio, in-depth localization strategies, successful channel construction, and constantly improving brand loyalty, Nokia has been a leader in the Chinese mobile phone market since 2004.”
Nokia, the world’s largest mobile phone manufacturer, and China Postel, China’s largest mobile phone distributor, enjoy a long-standing partnership that continues to strengthen with time. This new partnership agreement marks a significant milestone for both parties.
Mr. Tan Xinhui, President of China Postel, said: “We have improved our core competitiveness through resource integration and established a comprehensive channel network. Through our market-driven and customer-oriented service concept, we have become a mobile device sales and telecom value-added service provider. We believe the new agreement will deepen our cooperation with Nokia and enhance the leading positions of both companies in our respective fields.”
As a subsidiary company of China P&T Appliances, China Postel has become a provider of mobile phones and is actively involved in China’s telecom service industry. With a comprehensive distribution network for both products and services, China Postel has been the leading distributor on the China mobile phone market for nine consecutive years, and enjoys a current market share of nearly 30%. Since the collaboration between Nokia and China Postel began in 1998, the scale and depth of the cooperation between two parties has deepened and expanded.
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