Fisher-Price® Partners With ToyQuest To Create First-Ever Backyard Play Program
El Segundo, Calif. - Fisher-Price®, the nation’s No. 1 infant and preschool brand, announced today a new licensing collaboration with ToyQuest, an innovative toy developer and manufacturer, to produce a brand new Fisher-Price backyard play program for toddlers and preschoolers.
The collection will include pools, backyard play, sand toys and constant air inflatables, featuring colorful designs and a playful animal theme. ToyQuest will unveil the collection in spring 2008, beginning with the Fisher-Price Hoppy Frog Spray Pool™, Fisher-Price Rainbow Shade Pool™, Fisher-Price Squirt Friend Animal Sprayers™, Fisher-Price Deluxe Sprinkle ’N Splash Play Mat™, Fisher-Price Froggy Fun Sprinkler™, Fisher-Price Brontosaurus Dino Digger™, Fisher-Price Soak ’N Splash Animal Park™, Fisher-Price Squirt ’N Sprinkle Fire Truck™ and the Fisher-Price Mega Bouncer™.
“With more than 10 years of industry-leading experience in the toy category, ToyQuest has a history of providing quality products that allow children to build on their natural creativity,” said Mark Weppner, Director of Licensing, Fisher-Price. “Our partnership with ToyQuest extends Fisher-Price’s presence into the outdoor and water play category, providing exceptional backyard play experiences for little ones.”
“The Fisher-Price brand has established itself as a worldwide leader in the infant and preschool category and we are very excited about this new partnership” said Brett Bogar, Vice President of Product Development, ToyQuest. “Fisher-Price has continued to provide cherished play experiences for over 77 years and we look forward to augmenting the Fisher-Price portfolio with this playful pairing.”
The Fisher-Price backyard play program will be available at Toys R Us and Babies R Us for average retail prices ranging from $3.99 - $169.99.
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