FRANKS REDHOT Chile ‘n Lime Steak Strips Now Available from Thanasi Foods

Joins Flourishing Line of FRANK’S™ REDHOT™ Meat Snacks


BOULDER, CO – March 4, 2008 - Thanasi Foods LLC, a leading developer and supplier of branded foods, today announced availability of FRANK’S™ REDHOT™ Chile ‘n Lime Steak Strips, the newest in its line of mouth-watering FRANK’S™ REDHOT™ branded snack foods. FRANK’S™ REDHOT™ Chile ‘n Lime Steak Strips are currently shipping to over 2000 key distributors and retailers nationwide, including The Pantry, RaceTrac, Love’s Travel Stops, Flying J, Maverick, and Turkey Hill stores with the support of such distributors as McLane Company, Eby-Brown, and DeRosa Sales.

FRANK’S™ REDHOT™ Chile ‘n Lime Steak Strips join Thanasi Food’s burgeoning line of FRANK’S™ REDHOT™ snacks, which also includes FRANK’S™ REDHOT™ Original Beef Jerky, FRANK’S™ REDHOT™ Original Sausage Sticks, and FRANK’S™ REDHOT™ Chile ‘n Lime Sausage Sticks.

FRANK’S™ REDHOT™ snacks were created through an agreement between Thanasi Foods and French’s Foods, a division of Reckitt Benckiser Inc., owner of the FRANK’S® REDHOT® Brand. The agreement between Thanasi Foods and FRANK’S REDHOT® was facilitated by Brandgenuity, LLC, FRANK’S® REDHOT® licensing agency of record. The FRANK’S REDHOT® snacks are the newest in Thanasi Food’s successful line of snack foods targeting additional retail channels and new consumer segments.

“We are extremely pleased with the overwhelmingly positive response to our recent launch of FRANK’S™ REDHOT™ Original Sausage Sticks and FRANK’S™ REDHOT™ Chile ‘n Lime Sausage Sticks, and are delighted to provide consumers with the mouth-watering FRANK’S™ REDHOT™ Chile ‘n Lime Steak Strips,” commented Justin Havlick, president and CEO of Thanasi Foods. “It’s a delicious way to reinforce our commitment to provide adventurous snack enthusiasts with distinctive, true-to-brand snacks that are unforgettable. From the authentic and flavorful taste of FRANK’S™ REDHOT™, to the quality of these marinated and tender beef Steak Strips, we are confident consumers will rave over this new product.”

“We are pleased to offer consumers new ways to enjoy FRANK’S® REDHOT®,” stated Barbara Yaros, director of marketing services at French’s Foods. “FRANK’S® RedHot® Chile ’n Lime™ Hot Sauce combines savory heat with a tangy twist to create a unique flavor which perfectly compliments Thanasi Foods’ premium beef Steak Strips.”

About FRANK’S™ REDHOT™ Chile ‘n Lime Steak Strips
The new FRANK’S™ REDHOT™ Chile ‘n Lime Steak Strips are a format and flavor unmatched in snacks! Made from full-flavored beef steak that is marinated in FRANK’S® REDHOT® Chile ‘n Lime Hot Sauce, these Steak Strips impart a tenderness and flavor that is sure to become a favorite among consumers nationwide. The 3.5 oz. FRANK’S REDHOT Steak Strips are available in 12-count cases, along with various point-of-sale display vehicles. Available now!

For more information about FRANK’S™ REDHOT™ Original Beef Jerky, FRANK’S™ REDHOT™ Sausage Sticks, FRANK’S™ REDHOT™ Chile ‘n Lime Sausage Sticks and FRANK’S™ REDHOT™ Steak Strips visit www.FRANKSREDHOTSNACKS.com.

About Thanasi Foods
Thanasi Foods LLC is a privately held, Boulder, Colo.-based developer and supplier of household branded foods. Established in 2003, Thanasi Foods’ Jim Beam™ and FRANK’S™ REDHOT™ snack products can be found in over 40,000 U.S. retail locations today with a growing retail share. For information about Thanasi Foods and the company’s products, visit the website at www.THANASIFOODS.com.

About French’s Foods of Reckitt Benckiser Inc.
FRANK’S REDHOT was created on the banks of the Ohio River when Jacob Frank began experimenting with Louisiana Sunlongs, a special strain of cayenne peppers that offers a zesty full-bodied taste. The unique essence of these special cayenne peppers is then combined with vinegar and spices, and aged to perfection. The result is history: the perfect blend of flavor and heat® for almost a century and counting. FRANK’S REDHOT is the secret ingredient used in the original Buffalo Wing created in Buffalo, NY in 1964.

FRENCH’S Foods, a division of Reckitt Benckiser Inc., the maker of FRANK’S REDHOT Cayenne Pepper Sauce, is a leading manufacturer, marketer, and distributor of food and household products. Some other well known, trusted household names in the Reckitt Benckiser Inc. family of food products include CATTLEMEN’S® Barbecue Sauce, FRENCH’S® mustards, FRENCH’S® French Fried Onions, and FRENCH’S® Potato Sticks.

About Brandgenuity
Brandgenuity LLC, an independent trademark licensing agency based in New York with offices in Los Angeles, provides turnkey licensing services to owners of famous trademarks. The agency’s four principals, Jay Asher, Adina Avery-Grossman, Louis Drogin and Andrew Topkins, have more than 60 years of combined licensing and marketing experience. Brandgenuity agency services include strategic licensing planning, prospecting, negotiation, licensee management and program administration. Brandgenuity represents the following prestigious clients: LeapFrog®, Food Network, Snapple®, Yoo-hoo®, Mott’s®, World Poker Tour®, French’s Mustard®, Frank’s RedHot®, Oneida, RCA, Tamar Geller, Molly Sims and Verizon, among others.

FRANK’S® and REDHOT® and The Perfect Blend Of Flavor & Heat® are registered trademarks owned by Reckitt Benckiser Inc.

Jim Beam® is a registered trademark owned by Jim Beam Brands Co.


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Note to editors: For product samples, a high-resolution product photo or to speak with Thanasi Foods President and CEO Justin Havlick, contact Marilyn R. Kroner of Kroner Communications at marilyn@kronercommunications.com.

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Kroner Communications

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