Sony Says: "Give Great Gifts" This Holiday Season
Holiday Window Theme to Appear in 26 Sony Style Stores
NEW YORK, Nov. 23, 2005 - Sony is spreading the cheer this season with celebratory holiday windows at 26 Sony Style stores nationwide.
Themed “Give Great Gifts,” the windows feature red and silver stylized holiday trees and adorable “gift girls” holding an exciting array of Sony products.
The “gift girls” are three dimensional custom made sculptures equipped with flashing illuminated two-way mirrors in their midriffs, which reveal and hide products as the girls spin and dance in the windows.
Elaborate holiday trees are the focus of the windows in Sony’s flagship New York City store. The glowing red windows feature two brightly lit colorful neon tree sculptures that encase flat-panel LCD TV’s and portable DVD players; a marabou red feather tree adorned with Sony products doubling as ornaments; and a spinning red Persian lamb tree filled with holiday gifts.
In addition, Sony Style stores in malls throughout the U.S. (www.sonystyle.com/retail) feature abstract red metal holiday trees with glowing plexi-glass shelves showcasing Sony products with the gift girls and bold colorful graphics.
A dazzling array of holiday gifts are highlighted in all store windows, including the Walkman Bean and NW-E105 Network™ Walkman® players, Cyber-shot® DSC-T5 digital camera in various colors, DSC-P55 Handycam® camcorder in red and black, DCR-DVD403 DVD camcorder, BRAVIA™ flat-panel LCD TVs, VAIO® VGN-FJ series notebook PCs in various colors, and the Sony Ericsson Walkman Phone.
Sony Pictures’ Christmas with the Kranks on DVD plays on various LCD TVs in the windows along with a colorful holiday screen saver.
The store interiors, sparkling with red paiette trees and glowing gift boxes creates a festive shopping environment where customers are sure to find all the best Sony has to offer in electronics and entertainment.
As an added holiday bonus, participating Sony Style stores are conducting the “Win a PSP™” Sweepstakes from Nov. 21 through Dec. 24. Each store will give away one PSP for each of the five weeks of the sweepstakes. Consumers can enter as many times as they’d like each week and there is no purchase necessary.
Once inside the stores, shoppers can browse among the latest in consumer electronics products for their holiday gift needs. Or for those who are difficult to shop for, Sony Style is offering holiday gift cards that can be purchased with a box of Neuhaus chocolates in a handsome gift box for $5.95, plus the cost of the gift card. Gift cards are redeemable at Sony Style stores or online at www.sonystyle.com.
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Editor’s Note: News releases and digital images with captions are available at http://www.sony.com/news. For information regarding the nearest Sony authorized dealer or service location, your readers can call 1-800-222-SONY.
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