UPS Once Again Launches "Off to the Races" Sweepstakes
UPS (NYSE:UPS) today announced the return of the “Off to the Races Delivered by UPS” sweepstakes and paint scheme program, which meshes the company’s NASCAR sponsorships with its association with Churchill Downs and the Kentucky Derby.
The UPS sweepstakes takes place from today to April 10 and awards one lucky winner and a guest a trip to the Aaron’s 499 at Talladega Superspeedway on April 27 in Talladega, Ala. The winner will take in the 500-mile race and also enjoy a special behind-the-scenes meeting with David Reutimann, who will be driving the #44 UPS Toyota Camry during the race weekend.
One week later, the sweepstakes winner will travel to the historic Churchill Downs in Louisville for the 134th running of the Kentucky Derby on May 3.
“UPS is honored to have associations with Churchill Downs and a prestigious event like the Kentucky Derby,” said Ron Rogowski, director of sponsorships for UPS. “It’s exciting for us to create a link between our NASCAR racing and horse sponsorships. And since the 2007 sweepstakes attracted more than 12,000 entries, it was an easy decision to continue the effort in 2008.”
Reutimann will appear at Churchill Downs on Wednesday, April 30, as part of the sweepstakes program. He will be joined by his car owner Michael Waltrip and teammate Dale Jarrett for the festivities that will take place during the day, including a race sponsored by UPS. All three drivers will participate in the trophy presentation as well as an autograph session. Later in the day, Jarrett will participate in the ESPN broadcast of the annual Kentucky Derby post position draw that takes place in downtown Louisville.
“It’s exciting for me to be a part of something as big as the Kentucky Derby,” Reutimann said. “I’ve never been to Churchill Downs and I’m really looking forward to this. That place has a lot of history and as far as events go, the Kentucky Derby is among the greatest in sports.”
In addition to being NASCAR’s “Official Delivery Company” since 2000, UPS embarked on a relationship with the National Thoroughbred Racing Association (NTRA) and Churchill Downs in 2006. Like its successful partnership with NASCAR, UPS leverages the relationship to strengthen business opportunities and promote its international portfolio of services to potential customers.
“Churchill Downs is delighted to continue our partnership with UPS in 2008 and we look forward to seeing the logo for the 134th running of the Kentucky Derby featured on the #44 UPS Toyota Camry at Talladega,” said Churchill Downs President Steve Sexton. “Combining the thrills of NASCAR racing with the Kentucky Derby has been an exciting step forward for us, and we hope the ’Off to the Races’ sweepstakes will serve as a unique way for our customers to enjoy both sports.”
Headquartered in Atlanta, Ga., UPS is the world’s largest package delivery company and a global leader in supply chain services. Each day, the UPS pit crew of more than 425,000 dedicated employees delivers to more than 200 countries and territories worldwide. For more information, log onto www.racing.ups.com. To get UPS news direct, visit pressroom.ups.com/RSS.
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