"It’s Not Tv; It’s HBO...On Youtube"; HBO Launches Official Youtube Channel
HBO Channel To Include Videos From Award-Winning Hits Like “Flight Of The Conchords,” “In Treatment,” “The Wire,” “Entourage,” “Extras,” “Real Time With Bill Maher,” and “Def Comedy Jam”
NEW YORK, NY. and SAN BRUNO, CA. – February 2008– Home Box Office (HBO), Inc. and YouTube™ today announced an agreement to offer select promotional content on HBO’s new branded YouTube channel. Starting today, videos from HBO shows including “Flight of the Conchords,” “The Wire,” “Def Comedy Jam,” “Real Time with Bill Maher,” “Real Sports,” “Extras,” Stand Up Comedy, “Habla y Habla,” and “Entourage,” will be included in HBO’s channel on YouTube (www.youtube.com/hbo). Full length episodes of HBO’s original series, “In Treatment,” will also be available on the channel, as well as promotional content from HBO Films and HBO Documentary Films.
“We are delighted to bring HBO content to the YouTube community and fans of our shows,” said Joseph Giraldi, director, digital distribution and partnerships, HBO. “We invest significantly in developing HBO programs and are always searching for new promotional platforms. We are thrilled to continue this tradition by offering the global YouTube audience access to our wide variety of content.”
“As the leader in online video, YouTube provides top media companies like HBO an opportunity to broadcast their content to an entirely new audience,” said Jordan Hoffner, head of premium content partnerships for YouTube. “The YouTube community watches hundreds of millions of videos everyday and as that number increases, so does the demand for original, quality programming. We are always looking to better serve the needs of our community, and we look forward to connecting existing fans with their favorite programming while introducing a new audience to quality HBO shows.”
The HBO YouTube Channel will be populated with content from the company’s most popular shows as well as special YouTube-only features in the near future.
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