New York Yankee All-Star Derek Jeter Signs On With XM Satellite Radio
Washington D.C., November 21, 2005 -- XM Satellite Radio (NASDAQ: XMSR), the nationís leading satellite radio service with more than 5 million subscribers and the official satellite radio network of Major League Baseball (MLB), today announced New York Yankeesí All-Star shortstop Derek Jeter has joined forces with XM to promote XMís critically-acclaimed MLB programming. The deal also includes a partnership with the Turn 2 Foundation, the non-profit organization founded by Jeter to promote healthy, drug-free lifestyles and academic achievement for young people. In addition, Jeter will make regular guest appearances throughout the year on MLB Home Plate (XM Channel 175), XMís 24-hour MLB news and talk channel.
ďTo help extend the lead of a winning team like XM is a terrific opportunity, especially since I am a huge XM Satellite Radio fan. I am excited to share my enthusiasm for XMís unmatched Major League Baseball programming and unprecedented choice in news, talk, entertainment and, of course, commercial-free music,Ē said Derek Jeter.
Jeter will be featured throughout XMís broad MLB marketing activities, including television, print and online media, as well as retail promotions. Jeter also appears in XMís new ďListen LargeôĒ holiday marketing campaign, which debuted earlier this month, and features television, print, radio, online and outdoor advertising to promote XMís wide variety of programming and best-in-class satellite radios. Jeter also will make regular guest appearances on various MLB Home Plate programs, including ďMLB This MorningĒ and ďThe Show.Ē
ďDerek Jeter is a phenomenal athlete whose contributions both on and off the field have made him an outstanding ambassador for Major League Baseball and an ideal choice to help promote XMís unparalleled, year-round MLB coverage to fans across the country,Ē said Hugh Panero, president and CEO, XM Satellite Radio.
In 2004, XM and MLB entered into an 11-year broadcast and marketing partnership, making XM the exclusive satellite radio network of Major League Baseball.
About XM Satellite Radio
XM is Americaís number one satellite radio service with more than 5 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XMís 2005 lineup includes more than 150 digital channels of choice from coast to coast: the most commercial-free music channels, plus premier sports, talk, comedy, childrenís and entertainment programming; and 21 channels of the most advanced traffic and weather information. XM was named Best Radio Service at the 2004 Billboard Digital Entertainment Awards.
XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Volkswagen/Audi, is available in more than 130 different vehicle models for 2006. XMís industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com.
Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radioís service, the Companyís dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.ís Form 10-Q filed with the Securities and Exchange Commission on 11-7-05. Copies of the filing are available upon request from XM Radioís Investor Relations Department.
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- XM Satellite Radio
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