Millions Of Voters Looked To Clear Channel Outdoor Digital Displays For “Super Tuesday” Primary Results
Digital Billboard Networks Posted Real-Time Election Results from MSNBC/msnbc.com While Record Number of Voters Turned Out for Primaries
Clear Channel Outdoor’s (NYSE: CCO) digital billboard networks reached more than seven million motorists and commuters during the “Super Tuesday” voting session on February 5, providing the public with real-time results of the Presidential Election Primaries through live RSS-feeds from msnbc.com. The changeable, LED-equipped billboards posted updates of tallies in 14 out of 17 of the markets where Clear Channel Outdoor has networks.
“Clear Channel Outdoor proved to be a great partner with the reach to get our election results out to a vast audience in high-traffic areas,” said Frank Radice, EVP of NBC Agency/MSNBC Creative Services. “The ability to provide real-time election results on a digital OOH screen was a great complement to our TV and digital distribution channels.”
Clear Channel Outdoor posted campaign results on digital billboard networks in Akron, Albuquerque, Chicago, Cleveland, Columbus, Las Vegas, Memphis, Milwaukee, Minneapolis, New Jersey, Orlando, Philadelphia and Tampa, and two networks in both Las Vegas and Los Angeles. Of these markets, those that did not participate in voting on Super Tuesday, reported results from other states on Clear Channel Outdoor billboards in rotations of one state at a time. Advertisements or public service announcements rotate continuously on each board, and images can be scheduled to run by day part. While this flexibility greatly benefits advertisers, it is also pivotal to community awareness. Clear Channel Outdoor’s digital networks are deployed by the FBI to display “wanted” messages across the country to apprehend criminal suspects, and by Amber Alert programs enabling local law enforcement to disseminate both text information and any available photographs when a child has been abducted.
“This election coverage, preceded by our FBI emergency messaging program, clearly demonstrates the ability of our digital displays to get important information to communities across the country when they need it and where they are traveling most frequently,” said Paul Meyer, President and Chief Operating Officer of Clear Channel Outdoor. “The primary election partnership with MSNBC is a great example of how other forms of media can utilize the versatile technology and timely delivery of our digital billboard networks.”
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