Accenture Completes Acquisition of Maxamine
NEW YORK.– Accenture (NYSE:ACN) has completed its acquisition of Maxamine, expanding its array of digital marketing sciences capabilities. Terms of the agreement were not disclosed.
Maxamine, a privately held company founded in 1997, provides testing and optimization services to help companies improve the marketing effectiveness and financial returns from their websites and other digital marketing investments. Maxamine’s services include evaluating websites to identify implementation problems that undermine online marketing performance, as well as providing guidance to help clients improve the optimization of their websites, enhance the customer experience and decrease privacy-related and other risks.
Headquartered in California, Maxamine also has operations in Australia and the United Kingdom.
“With this acquisition, Accenture is even better positioned to help clients improve their online marketing and website performance and to help them measure and maximize the effectiveness of their marketing communications across media channels,” said Jeffrey Merrihue, CEO of Accenture Marketing Sciences.
Stephen Kirkby, Ph.D., a founder of Maxamine, said, “We’re very pleased with the opportunities that this acquisition affords the talented people of Maxamine and the greater breadth of online marketing services that the companies with which we’ve had the pleasure to work with over the years will have available to them now via Accenture.”
The closing of the Maxamine acquisition follows Accenture’s recent acquisition of Memetrics, which helps companies improve the impact of their online marketing campaigns by identifying which content will deliver the best results for targeted customer sets.
Accenture Marketing Sciences, a specialized practice within Accenture, provides marketing measurement and optimization services for media, marketing, retail and digital channels to increase the return on their marketing and media investments. Accenture Marketing Sciences has more than 400 clients across Europe, the United States, Latin America and the Asia Pacific region, including more than half of the top 100 global advertisers.
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