Trimble Offers Free Geocaching Application for GPS-Enabled Nokia Mobile Phones
Ad-Supported Geocache Navigator Application Now Available as a Free Download for Select Nokia Devices
Text CACHE to 32075 (US and Canada) or +447781488133 (International)
BARCELONA, Feb., 2008 — Trimble (NASDAQ: TRMB) today announced the availability of a free, ad-supported version of its Geocache Navigator™ application for select Series 60 Nokia devices with integrated Global Positioning System (GPS) capabilities.
The announcement was made today at the Mobile World Congress 2008.
Geocaching is a high-tech treasure hunt that is rapidly gaining widespread adoption worldwide. Geocache Navigator is the only application that brings geocaching capabilities to the mobile phone and provides real-time access to Groundspeak’s geocaching.com, the largest geocache database in the world. Using their GPS-enabled phone, geocachers can seek the caches using a uniquely constructed, radar-like interface that guides them toward their destination. Additionally, phone screens provide compass-based navigation, maps, speed, heading, location, distance, cache descriptions, logs, hints and other useful information. To view a video demonstration of the Geocache Navigator application, visit: www.geocachenavigator.com/video.
“Over the last 7 years, geocaching has grown from 75 geocaches to over 500,000 geocaches worldwide,” said Jeremy Irish, founder and CEO of Groundspeak. “Still, geocaching has always required a dedicated GPS unit to play. The availability of Geocache Navigator for mobile phones opens up this engaging outdoor activity to more casual participants and can motivate more people to get outdoors.”
“By making the Geocache Navigator application free on Nokia GPS-enabled handsets, a large base of Nokia users can instantly try geocaching,” said Rich Rudow, managing director of Trimble Outdoors. “And Trimble’s mobile advertising platform allows sponsors to seamlessly promote their products to geocachers in a location-relevant and non-intrusive way.”
Trimble"s Geocache Navigator advertising platform dynamically inserts location-based ads into cache search results. Users can interact with the ads in a variety of ways, including navigating to the nearest retail location and using mobile coupons. This type of seamless, in-application advertising creates a powerful new advertising channel that can be very effective in terms of reach, targeting, measurement, recall and conversion rates.
Trimble’s Geocache Navigator is now available as a free download for the Nokia N95, Nokia N82, and Nokia 6110 Navigator. Three options for downloading the application include:
* Texting CACHE to 32075 (U.S. and Canada) or +447781488133 (International)
* Downloading the application from the Geocache Navigator web site at www.GeocacheNavigator.com/nokia
* Pointing a mobile phone browser to m.getGN.com
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