Sybase 365 Positioned as Trusted Global mCommerce Partner
Research Shows mBanking and mPayments Poised for Vast Growth as Consumers Become More Mobile Savvy and Demanding
BARCELONA, Spain — Mobile World Congress — February, 2008 — Sybase 365, a subsidiary of Sybase, Inc. (NYSE: SY), the global leader in mobile messaging services, today announced its commitment to a global mCommerce strategy. Until now, mCommerce has been slow to take off due to issues such as technology constraints, local regulations and most importantly the lack of cooperation between mobile operators and banks in individual countries and around the world.
Today, mobile banking is led by banks, and mobile payments by mobile operators. Throughout the next 12 months, we will see mBanking and mPayments coming together, because as the value of transactions increase, integration into the banking system is necessary.
“The mobile industry has been discussing mobile business and payments for over ten years. In 2008 we will start to see financial institutions fully exploit the potential of mCommerce,” said Matthew Talbot, vice president, mCommerce, Sybase 365. “Staying competitive means not only providing innovative services to meet customer demands but also demonstrating value to the customer that will lead to uptake of services, resulting in improved ROI through reduced operational and customer-servicing costs—and increased revenue for banks.”
For mCommerce to scale globally, a trusted intermediary needs to sit between mobile operators, financial institutions and merchants. It is physically and commercially impossible for banks and merchants to work with every mobile operator around the world and vice versa. As the leader in mobile messaging in both Application to Person (A2P) and Person to Person (P2P) messaging, together with the extensive experience, products and relationships Sybase® has with the Financial Services Industry, Sybase 365 is well placed to be this intermediary.
For the past several years, Sybase 365 has been providing remote mobile payments via SMS, MMS and WAP to content providers and brands, charged directly to the subscribers’ bill via their mobile operator. This, in effect, is mCommerce—paying for digital mobile content and services delivered via the mobile phone. The vision is that other digital and physical goods and services will be available for purchase over the operator’s network, through the traditional payment channels, but also by credit card, direct debit from Bank accounts, stored value or even by using the mobile as a virtual wallet - swiping it at a point of sale terminal using NFC technology.
Sybase 365 has consistently been making inroads in the mCommerce arena. In October, 2007 the company launched Sybase mBanking 365™ - an innovative suite of products for the financial industry enabling banks to interact with customers in real-time through mobile alerts, two-way banking services, out-of-band authentication, and marketing campaigns. The solution also offers an exclusive natural language capability – Answers 365 – enabling consumers to interact with their bank using their own words.
In January 2008, Sybase 365 announced its partnership with C-SAM, the pioneer in secure mobile phone-based transaction technology, to extend its mBanking solution to include a downloadable Java and NFC compatible client. Banks worldwide can now offer mobile banking services through SMS, WAP, and a downloadable client, providing increased flexibility to interact with their customers – all through a single connection to Sybase 365.
A recent survey*, conducted with some of the world’s largest financial institutions, revealed that enthusiasm for mobile banking services is very strong. Sixty-six percent of respondents consider mobile banking provides an excellent opportunity to enhance existing customer services. In terms of growth, over half of the banks interviewed will offer mobile services in the next 12-24 months.
Earlier this week, Sybase 365 entered into a strategic partnership with Utiba Pte Ltd to explore business opportunities around the selling and support of managed mCommerce solutions to mobile operators and financial institutions, utilizing Utiba’s mobile top-up and mobile wallet solutions.
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Statements concerning Sybase 365’s future growth, future prospects, products and business relationships are forward-looking statements that involve a number of uncertainties and risks and cannot be guaranteed. Factors that could ultimately affect such statements include sales productivity, possible disruptive effects of organizational changes; shifts in customer or market demand for the Company’s products and services; public perception of the Company, its technology vision and future prospects; rapid technological changes; competitive factors; delays in scheduled product availability dates and other risks that are detailed from time to time in the Sybase, Inc. consolidated Securities and Exchange Commission filings, including but not limited to its annual report on Form 10-K and its quarterly reports on Form 10-Q (copies of which can be viewed on the Company’s web site).
*The Sybase 365 Global Mobile Banking Survey conducted by Loudhouse Research, January 2008.
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