NDS Showcases the World’s First Hybrid Rights and Business Management Platform for Mobile TV
* First ever combined rights and business management system for all DVB-H profiles
* Demonstration at Mobile World Congress (Barcelona, February 11-14, 2008) will feature both OMA BCAST SCP and DVB-H OSF on a single platform
* System integrated with partner technologies from Thomson, Gemalto and LG
* Mobile TV platform includes NDS’ Unified Headend convergence architecture
BARCELONA, SPAIN .-(Mobile World Congress, NDS Booth AV100) – NDS, the leading provider of technology solutions for digital pay-TV, today announced that it will be demonstrating the world’s first hybrid rights and business management platform for mobile TV at the World Mobile Congress taking place in Barcelona on February 11-14. The hybrid platform, which combines content protection and business management for both the DVB-H IPDC and OMA BCAST broadcast profiles in a single system, will be shown in conjunction with technologies from NDS’ partners Thomson, Gemalto and LG.
The MWC demonstration features a single NDS mobile TV platform, providing encrypted streams conforming to both the DVB-H Open Security Framework and the OMA BCAST Smart Card Profile. The NDS system is integrated with the Thomson SmartVision service platform and Electronic Service Guide and is rendered on separate OSF and SCP handsets from LG using SIM cards provided by Gemalto. All four companies contributed significantly to the success of the joint project.
At the heart of the new platform is NDS’ Unified Headend™ (UHE) architecture, which provides a single point of business management for all video broadcasts, irrespective of the delivery networks or the rendering devices. The UHE convergence platform enables operators and broadcasters to centralize the administration of subscriptions, purchasing, transactions, promotions and a wide range of other business functions.
With today’s announcement, NDS and Thomson now offer a fully integrated end-to-end DVB-H solution for OMA BCAST SCP and OSF. This platform – combining content security from NDS with Thomson DVB-H headend and ESG (Electronic Service Guide) server technology – is now fully available as an off-the-shelf solution.
“The new platform will enable an operator to support multiple mobile broadcast profiles and multiple handsets simultaneously and cost-effectively,” said Nigel Smith, NDS Chief Marketing Officer. “It makes possible the coexistence of connected and unconnected devices and opens up a market which has been compartmentalized into standards until now. Both the savings for the operator and the new revenue opportunities are likely to be huge.”
“Gemalto has successfully developed a complete range of mobile TV products which are used in this end-to-end demonstration: a SIM card that supports both DVB-H Open Security Framework and OMA BCAST Smart Card Profile, and a micro SD card for unconnected devices,” said Gabrielle Bugat, Senior Vice President, Mobile TV Business Group at Gemalto. She continued: "These products will help our customers to simplify their SIM logistics by supporting two standards on a single card and open the door to additional revenue streams with mobile TV unconnected devices.”
The hybrid Mobile TV platform will be showcased at the Mobile World Congress in Barcelona from February 11-14 on the NDS booth at AV100 Avenue. Broadcasts from the hybrid platform will be carried by Abertis Telecom, with reception available throughout the exhibition grounds.
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