Playboy Brings Back Rock The Rabbit

Music, Fashion, Bands and a Brand
Come Together for Another Rocking Year

NEW YORK, FEBRUARY, 2008--For the second year in a row, Playboy’s Rock the Rabbit program will fuse rock, hip-hop, art and fashion in conjunction with the magazine’s annual March music issue (on newsstands and at www.playboydigital.com Friday, February 8).

Playboy asked twenty musicians, from icon Iggy Pop to buzzworthy Jamie T, to design a custom line of limited edition t-shirts and place their own personal stamp on the Rabbit Head brand and logo. Six of the artists asked to participate in this project are featured in a fashion pictorial shot by legendary shutterbug Mick Rock in Playboy’s March issue, while the other artists will appear online at www.rocktherabbit.com. The artists range from up and coming rockers to established hip-hop musicians.

Playboy will offer the limited edition Rock the Rabbit custom designed T-shirt line to consumers at select Bloomingdales nationwide as well as online at www.shopthebunny.com, with other retail partners announced in the future. The original prototype tees will be auctioned off with proceeds going to Rock the Vote (http://www.rockthevote.org/.)

Artists participating in Rock the Rabbit include:

Iggy Pop
Duran Duran
Daft Punk
The Shins
T.I.
Gogol Bordello
Hot Chip
Ghostland Observatory
Jamie T
Tokyo Police Club
The Pipettes
New Young Pony Club
Margot & The Nuclear
So And So’s Little Ones
OFFICE
The Oohlas
The Heavy
The Beasts of Eden
Working For a Nuclear Free City
DJ Dimitri from Paris