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Direct2florist expansion in America


Direct2florist has joined forces with the US based Wholesale Florist & Florist Supplier Association (WF&FSA) to form a partnership that will see the company’s website initiative launched in the United States and Canada.

“WF&FSA sees the partnership with Direct2florist as an opportunity to help traditional retail florists,” said Dave Garcia, WF&FSA President and President of the Pete Garcia Company in Atlanta, GA. “The fate of floral wholesalers is closely tied to that of the traditional retail florist and will have an impact on the profitability of retail florists. Florists will instantly be e-commerce capable, will receive 100% of the flower value and they have complete control of products they sell, prices and delivery areas, and they will get paid when the order is delivered. The risk to the retail florist is minimal and the potential gain is tremendous.” allows consumers worldwide to place orders directly with a traditional local florist and provides florists with orders that have not been discounted. Founded by former British florist John Stirling and his son Simon, has been operating successfully for nearly a year. could very well become the number one consumer flower ordering website worldwide,” said John Stirling. “We are delighted that WF&FSA will direct efforts of the program in the United States and Canada while we work to expand D2F in the UK and around the world.”

Commenting on the benefits this will bring to florists in the UK, Simon Stirling added: “The recruitment of thousands of US & Canadian shops to the site will give it a tremendous kick. The site will receive inbound links from hundreds of US wholesalers and florists so the site will effectively become more visible and important to Google. It means in the fullness of time florists are going to receive lots of orders at full value direct from the website.”

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