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Zain in Jordan and Jinny Software Announce Successful Trial of Powerful Mobile Advertising Solution


Jinny’s Advertising Engine delivers high volume SMS, MMS, and WAP advertisements tailored to the target customer

BARCELONA, February 11th, 2008 – Jinny Software has today announced the successful trial of a powerful advertising solution that will underpin new revenue streams for Zain in Jordan in 2008, and beyond. Installed and tested in a matter of weeks, the solution quickly provided the capability to deliver advertisements over SMS messaging from any advertiser or agency. This solution gives Zain in Jordan the ability to take an early and strong position in an industry that is expected to earn US$18 billion by 201 .

Built on Jinny’s proven technologies in messaging and filtering, the Advertising Engine has the power to deliver tailored advertising in a variety of ways. Whether an advertisement should be inserted into peer-to-peer messaging traffic or as a pre-page video clip, the Advertising Engine – thanks to sophisticated keyword and profile matching – can ensure the advert is relevant and useful to its audience, the consumer. Built to deliver tailored, targeted advertising that consumers want, as opposed to spam, the Advertising Engine is poised to meet the growth and ARPU-increase needs of operators this year and into the future.

Speaking about the successful trial, Zain in Jordan’s Mobile Data Services Senior Manager, Ziad Al Masri, said, “We have been delighted with the results that Jinny’s Advertising Engine has delivered during these trials. They have highlighted the potential gains Zain in Jordan will benefit from as a result of implementing this solution on our network, as well as the benefits that our subscribers will derive from this sophisticated new service.”

Commenting on the ground-breaking trial, Max Wilkie, CEO of Jinny Software, said, “We are once again delighted to be able to deliver a world-class solution to the Zain Group. With the Advertising Engine from Jinny, Zain in Jordan is now able to exploit the expanding business of mobile advertising and take advantage of new and sustainable revenue streams. There is no doubt that both Zain in Jordan and Jinny can build on this success to explore other media and messaging solutions to offer an increasingly powerful channel to advertisers.”


About Jinny Software -
Jinny enables network operators to deliver compelling personalised messaging and media processing platforms to subscribers that add value and increase operator revenues. The Jinny product range, built to open standards, is designed to drive converged messaging revenues. Together our Messaging, Media Processing, Filtering & Routing and Rating & Charging platforms give operators the opportunity to create innovative solutions tailored to the personal needs of their customers.
Jinny Software operates from its headquarters in Dublin, Ireland, and regional headquarters in Dubai, United Arab Emirates, with sales offices in Rome, Rio de Janeiro and Kuala Lumpur. Jinny Software is a wholly owned subsidiary of the Acotel Group S.p.A, headquartered in Rome, Italy and traded on the Milan stock market (ACO.MI).

About Zain in Jordan
Zain in Jordan (formerly known as Fastlink), founded in 1995, was the first operator to introduce mobile phone services into Jordan. In just a few years, the company earned its reputation as the most progressive telecom operator in the region in terms of competitiveness and readiness to adopt new technologies and deploy cutting-edge services. Since its inception, Zain in Jordan has tallied subscriber growth at an exponential rate, with the number of users currently exceeding 2 million subscribers. Through more than 1,700 cell sites, Zain covers the entire populated area of the Kingdom. In January 2003, the Zain Group (formerly known as the Mobile Telecommunications Company (MTC)) acquired Zain in Jordan in what was considered the largest single acquisition in the Middle East area, and the largest private sector investment in Jordan.

About Zain Group -
Zain (formerly MTC) is a leading emerging markets player in the field of telecommunications aiming to become one of the top ten mobile groups in the world by 2011. Zain was established in 1983 in Kuwait as the region’s first mobile operator. Since 2003, it has grown significantly becoming the 4th largest telecommunications company in the world in terms of geographic presence with a footprint in 22 countries spread across the Middle East and Africa.
As of 8 September 2007, Zain became the company’s new corporate master brand name. Currently, the company is present in 7 Middle Eastern and 15 sub-Saharan African countries with over 15,000 employees, providing a comprehensive range of mobile voice and data services to over 42.4 million active customers (as at 31 December 2007).

For further information about Jinny Software, please contact:
Barbara Murphy,
Marketing Communications Manager,
Jinny Software,
29 North Anne Street,
Dublin 7, Ireland.
Tel: +353 1 887 2626
Fax: +353 1 887 2692

For more information about Zain, please contact:
Zain Head office
Shuwaikh, Airport Road, Kuwait
P.O.Box: 22244 Safat, 13083 Kuwait
Tel: +965 464 4444

For Zain media enquiries, please contact:
Maysa Zureikat
Media Relations
M: +962 7 99701435
T: + 962 6 580 3000
F: +962 6 581 5599


 Jinny Advertising Engine
 Jinny Mobile Advertising
 Zain Mobile Advbertising

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