AOL and Zed Announce Global Marketing Partnership
Agreement Enables Cross Promotion of Zed and AOL Products Across Mobile and Internet Properties in Europe and the U.S.
DULLES, VA and MADRID .– AOL and Zed announced today that both companies will work together to promote their mobile products on their respective European and U.S. mobile and Internet sites. Under the agreement, Zed’s products will be promoted within AOL’s WAP portal in the U.S. as well as within AOL’s desktop destinations in Europe. Zed will promote AOL’s mobile products through its marketing channels in Europe.
Zed, one of the leading mobile value-added players worldwide, develops and markets entertainment and community products and services for mobile and the Internet. AOL’s WAP portal and rich array of mobile products leverage many of AOL’s strongest brands including AIM, AOL Mail, AOL Search, ICQ, MapQuest, Moviefone and Winamp.
“We’re excited to work with Zed to help expand the distribution of our mobile products in Europe. Our new partnership is also a great example of how AOL’s mobile properties are the ideal platform for Internet-style linking promotions,” said Kevin Conroy, Executive Vice President of AOL. “We look forward to exploring more opportunities to broaden our partnership with Zed as we work together to help increase the awareness of our respective products.”
“This deal with Zed gives us a great pan-European partner,” said Chris Locke, Director of Mobile for AOL Europe. “2008 is going to be an exciting year for AOL Mobile in Europe, and we’re thrilled to have Zed working with us to distribute our products.”
Santiago Corredoira, Business Development Corporate Director of Zed, commented: “This agreement between the two pioneers of the Internet and mobile industries represents a significant step towards the future of mobile. The alliance will significantly increase the value of the two brands on both sides of the Atlantic, making it a win-win situation for each party involved. We are working hard to make this the first milestone of a wider partnership with one of the online services global leaders.”
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