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Web-centric Lead Generation Best Practices for B2B


Business-to-business marketers are under constant pressure to generate a higher quantity and quality of sales leads with fewer resources. Ascend2 Consulting and Solutions has released a new white paper addressing this challenge titled “Web-centric Lead Generation Best Practices for B2B” (

“While the Internet offers endless lead generation potential, it is also wrought with unproven strategies, unproductive marketing practices and overwhelming spam abuse,” said Sergio Balegno, Ascend2’s Managing Partner. “To effectively target, attract and acquire a steady stream of qualified B2B sales leads in today’s web-centric business world, savvy marketers have learned to focus their limited resources on a few of the most productive best practices.”

Ascend2’s new white paper provides a quick reference guide to these proven web-centric lead generation best practices for B2B marketing and is available to download free, without registration, at

The topics discussed in “Web-centric Lead Generation Best Practices for B2B” include: four proven and practical methods for driving highly qualified leads; why relevance is critical to web-centric lead generation success; and how landing pages convert anonymous visitors into qualified leads.


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 qualified B2B sales leads
 generating B2B leads

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