New Truelocal competitor – clickfind is all about E-Quality
If you haven’t heard of clickfind yet, you could be excused. But not for long...
Launched only in December 2007, clickfind is a new Australian online business directory and search engine that, according to Alexa traffic rankings, is making phenomenal progress in the short time since going live.
It begs the question, why is clickfind showing so much promise?
clickfind’s focus is on quality and value for users as well as business subscribers. Taco Fleur, one of the creators behind clickfind says “We aim to become the fairest and easiest to use business search engine in Australia.”
Unlike most online business directories, clickfind allows for comprehensive business listings that give business owners an opportunity to really spell out what they do well. In addition they can list up to 500 products and services all of which will significantly increase traffic to their listing. Fleur says “Businesses can treat their clickfind listing as a self-contained website or use it to drive traffic to their existing website.”
This system also benefits people searching the site because they instantly have access to good quality information for a number of businesses in one place, which represents a huge time saving. Easier still, it’s possible to search for products and services as well as business types or names.
clickfind is designed to be extremely user friendly. The look and feel of the clickfind website is crisp and clean, highlighting the emphasis on quality and simplicity. Adhering to the KISS principle (keep it simple stupid) clickfind does not clutter its website with advertising. Fleur and his team believe advertising compromises the integrity of the site; and detracts from its ease of use.
Value is another appealing factor. While most online business directories offer free listings as well as priority or sponsored listings (listings that businesses pay for), clickfind has chosen a different path. They place an importance on creating a level playing field for all businesses listed with them. This means there are no free listings. Instead, they offer the first month free to all new subscribers who then pay a small monthly fee for their listing. This works out to around a third of the cost of clickfind’s main competitors.
The benefits again flow onto the user, who is guaranteed results purely weighted on relevance rather than how much a business pays for their listing.
Businesses listed with clickfind also come under it’s umbrella of protection. Rob, a web designer and developer from JustWeb (www.justweb.com.au), lists his Sydney based business with clickfind and says “The difference between clickfind and other Australian business directories is obvious once you log in and start to use all the resources available. The free trial was enough to sway me. The site is also very secure, having been through stringent security checks and measures.”
The greatest businesses start with an innovative idea that has widespread appeal. Judging from the features in the clickfind site and the numerous positive points of difference with their competitors, clickfind may just be about to change the face of online business directories.
For further information visit the clickfind website at www.clickfind.com.au.
Written by Kylie Ackland
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