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Big Prints Equal Big Profits; Xerox Unveils New Wide-Format Color Printers for Creating Posters, Outdoor Signs, Banners


ROCHESTER, N.Y.- Xerox Corporation (NYSE: XRX) is increasing its portfolio of wide-format color printers with two new offerings. The new systems lead print providers to bigger profits by allowing them to produce large format applications such as full-color banners, presentation graphics and vehicle wraps.

The Xerox 8265/8290 and 8365/8390 Color Wide Format Printers, designed for commercial printers and in-plant operations, are available in 65- and 90-inch models. The new printers open up an entirely new set of high-value print jobs for customers looking to complement their current capabilities or enter the expanding graphic communications color wide-format market.

The 8265/8290 printer is compatible with a wide range of media types and produces vibrant graphics on indoor and outdoor point-of-purchase displays, banners, life-size photos and floor graphics. The printers use a combination of inkjet technology and environmentally-friendly eco-solvent inks, which means no ventilation or purification systems are required during production and prints can last up to three years without lamination. The 8265/8290 print at resolutions that range from 360 to 1,440 dpi at typical-quality production speeds from 162 to 215 square feet per hour.

Digitech Publishing, Inc. of Rochester, N.Y. is a digital on-demand print shop that focuses on short-run commercial work, with their wide-format department complementing its traditional business. Digitech installed the Xerox 8265 in its sign shop in October 2007 as an early customer test site. Prior to installation, the company used two competitive wide-format products, one for outdoor and one for indoor applications.

“When Xerox approached us with the 8265, it looked like a great opportunity to capture both pieces of the wide-format market with one piece of equipment,” said Jason Morales, information systems manager, Digitech Publishing, Inc. “The Xerox printer has allowed us to do that. We can satisfy both niches with faster speeds, lower costs and exceptional quality.”

Digitech has had success creating programs across multiple printing devices, including wide-format and digital production presses. Most of the items produced on its wide-format equipment can be combined with the products produced on their Xerox iGen3™ 110 Digital Production Press or Xerox Nuvera™ 100 Digital Copier/Printer for cross promotion, including event and product promotion, tradeshow signage and corporate communications.

The opportunity to meet the standard printing needs of clients often opens the door to sell additional services, such as wide-format applications to complement the current work being produced. For example, some of Digitech’s customers are using a combination of wide-format signage and cut-sheet fliers to communicate with employees, in addition to e-mail and paycheck stuffers.

Designed specifically for outdoor applications, the Xerox 8365/8390 uses mild solvent-based inks to reliably produce durable images that can stand up to the elements. The inks for the 8365/8390 are waterproof, highly abrasion resistant and UV stable to allow printed images to last up to three years without the need for any form of protection. The 8300 family can print directly onto a wide variety of low-cost, uncoated materials, such as adhesive film and banner material, at resolutions that range from 360 to 720 dpi at typical quality production speeds from 162 to 215 square feet per hour.

Both the 8200 and 8300 series use piezo-electric, drop-on-demand inkjet heads with dynamic variable dot imaging and intelligent interweaving print technology to deliver sharp images, smooth color transitions and increased performance with higher firing frequencies. Users can choose the Xerox Wide Format Color Server Pro RIP or Xerox Wide Format Color Server RIP as color server options.

Pricing and availability
The Xerox 8265/8290 and 8365/8390 Color Wide Format Printers are available immediately worldwide at a North American list price starting at $28,200 and $32,500 respectively.


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