Synchronica Announces Mobile Backup 1.2 with Major Enhancements for Consumer Market

Royal Tunbridge Wells, February 7, 2008. - Synchronica plc, an international provider of mobile email and synchronization solutions, will announce Mobile Backup 1.2 at the Mobile World Congress in Barcelona, with major feature enhancements to drive up consumer adoption rates and revenue and drive down support costs.

Consumers are increasingly using their mobile phones as the sole repository for social and business information. For many, the loss of a handset itself is much less traumatic than the loss of the precious contact information, a social network, that it held. For operators, this means a loss of revenue because users will initiate far fewer phone calls and send far fewer text messages during the several months it takes to restore that social network to a new phone.

By using Mobile Backup from Synchronica, operators and service providers can prevent loss of ARPU and add value to their services by offering insurance for their subscribers’ personal information. If the customer loses or upgrades a phone, the service painlessly restores all of the data to the new device - remotely, over the air.

Mobile Backup 1.2 also now features two new intuitive methods that allow consumers to sign up easily and directly from their phone: moves that encourage consumer adoption whilst reducing the support costs traditionally associated with new service rollouts. Mobile Backup 1.2 features the ability to register for the service through the use of a straightforward WAP interface or alternatively through a simple SMS signup procedure. A built-in client provisioning module automatically configures the phone.

“With Mobile Backup 1.2 we have made it as simple as possible for large numbers of consumers to sign up for the service directly from their mobile phone, without ever having to touch a callcenter or a web site”, comments Carsten Brinkschulte, CEO of Synchronica. “No additional software needs to be installed on the phone, a fact that will strongly encourage use by consumers. We expect Mobile Backup 1.2 to boost service adoption rates while also cutting support costs, which is a particularly attractive proposition for those operators in emerging markets where subscriber numbers are growing by 25 percent per year.”

Aberdeen Group predicts that another one billion people will be added to global mobile networks by 2011. The analyst group believes that the majority of these new subscribers will come from emerging markets such as India, Africa, and the Middle East, where PC-based internet access is relatively low and mass market feature phones predominate. Therefore, Synchronica has now made its mobile backup and restore solution accessible to consumers via WAP or SMS, without requiring access to a PC or speaking to a call center. Based on the dominant OMA DS (SyncML) standard, Mobile Backup 1.2 is able to work with the built-in SyncML clients found in more than 1.5 billion phones in use today, including many models from major vendors such as Nokia, Sony Ericsson, Motorola, LG, and Samsung.

Synchronica exhibits at the Mobile World Congress, 11-14 February 2008, Barcelona, Spain, Fira de Barcelona, Hall 2, Ground Floor, Stand 2J25.

About Mobile Backup

Synchronica’s Mobile Backup solution includes support for OMA DS (SyncML) for backing up and restoring contact, calendar, and other data on the majority of mobile phones in the market today. It also features an automatic client provisioning module (OMA CP) that enables remote, over-the-air, automated setup of the service for subscribers through web, WAP, and SMS interfaces.

About Synchronica

Synchronica plc develops and markets industry standard mobile email and synchronization solutions for the vast majority of devices in the market today. Mobile operators, device manufacturers, and service providers in emerging and developed markets use Synchronica products to offer mobile email, PIM synchronization and backup and restore services to their consumer and corporate customer base. Products include the push email and synchronization solution Mobile Gateway and the mass market device backup solution Mobile Backup. Headquartered in the U.K., with a development center in Germany and presences in the USA, Hong Kong, and Dubai. Synchronica plc is a public company traded on the AIM list of the London Stock Exchange (SYNC.LN). More information is available at http://www.synchronica.com

For more information, please contact:

Nicole Meissner
Chief Marketing Officer
Tel.: +44 1892 552 780
Mobile: +44 7977 256 412
Fax: +44 1892 552 721
nicole.meissner@synchronica.com

Contact Information

Nicole Meissner

Chief Marketing Officer

Synchronica

Contact via E-mail