Maponics Selects Tele Atlas Map Data to Power U.S. Postal Carrier Routes Boundary Data

Expanded partnership enables Maponics customers to leverage accurate carrier route data to enhance location-based marketing initiatives

Norwich, VT – February, 2008 – Maponics, a nationwide map data and services provider, and Tele Atlas (FSE: TA6, EUNV: TA), a leading global provider of digital maps and dynamic content for navigation and location-based solutions, today announced an agreement whereby Maponics will use Tele Atlas digital map data to support production of accurate USPS ZIP Code and carrier route boundaries.

“Thousands of businesses, ranging from small companies around the country to well-known Fortune 500 firms and even the USPS, rely on Maponics for specialized mapping services and data,” said Steve Zuckerman, Director of Map and Data Operations, Maponics. “Through our partnership with Tele Atlas, we are able to develop next generation postal boundaries and deliver the superior mapping services and GIS data that geotargeting requires.”

Using a proprietary data-intensive process that leverages Tele Atlas digital street map data, Maponics is able to provide direct marketers with clean carrier route boundaries that follow roads. By basing their products on multiple data feeds, including monthly address data from the USPS, Maponics helps ensure the postal boundaries their customers receive are up-to-date and accurate representations of postal geographies.

“Business applications ranging from targeted marketing campaigns to geography-based sales promotions increasingly rely on geographic content for enhanced effectiveness,” said Todd Schmitt, enterprise market manager, Tele Atlas. “We are pleased to work with Maponics to deliver postal data and mapping solutions with the high quality and accuracy that their business customers rely on to power their sales, marketing and operations initiatives.”

Maponics Postal Boundaries including ZIP Code and carrier route data are available for licensing in ESRI®, MapInfo® and database-loadable formats.
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