Alphabet engage fans with voice blogging

SpinVox Blog allows band to update website with text ‘in the moment’

LONDON.- As Alphabeat bring their infectious blend of feel-good pop to UK audiences with their first ever national tour, fans can keep up with the band’s activities while they are on the road via a regular tour blog posted on www.thisisalphabeat.com. From the first night the tour kicks off, the band will be using services from SpinVox and technology from moblog:UK to send in personal text, voice and multimedia messages directly to fans via their website.

The band will be using SpinVox Blog to update their website in real time by leaving voice messages from their mobile phones which are automatically converted to text and uploaded to their blog. The band will be using handsets with the inbuilt moblog:UK application to deliver multimedia content, including videos and images from their tour, to www.thisisalphabeat.com.

EMI’s Charisma Records has become the first music company to team up with SpinVox to make use of the SpinVox Blog service.

Mike Dowuona, head of digital, Charisma Records, part of EMI Music UK, comments, “We are always looking at innovative ways for our artists to engage with their fans. This is the first time one of our artists has used this service to deliver content in this way, and because they don’t need to be online or near a computer keyboard to blog, it provides the perfect way for them to stay in touch with their fans while they’re on the road.”

Christina Domecq, SpinVox co-founder and CEO, adds “We’re delighted to be involved in ensuring that Alphabeat can speak in the moment to their fans, capturing all the excitement and emotion of playing live and bringing them closer to the actual experience of being on tour.”

Fans are also empowered to spread the word about Alphabeat by going to www.thisisalphabeat.com and adding the ‘pod’ displaying Alphabeat’s latest MoBlog posts to their own blog or website simply by copy-pasting in a code.

Keep updated with the band’s blog and all things Alphabeat at www.thisisalphabeat.com