Youtube Unveils Fashionweek360
Content to include highlights from the American Express Fashion Network. ELLE, Ford Models, NYLON TV, Style.com, and William Sledd to Deliver Video from International Fashion Weeks to YouTube Community
SAN BRUNO, CA – February 2008 – YouTube, the leading online video community that allows people to discover, watch and share originally created videos, today announced the debut of FashionWeek360, in partnership with American Express. This centralized hub is the first dedicated fashion week channel on YouTube (www.youtube.com/fashionweek360) and it is exclusively populated with videos from ELLE, Ford Models, NYLON TV, Style.com, fashion video blogger, William Sledd and highlights from the American Express Fashion Network, including live runway shows. Their on-the-ground footage will showcase the vibrant fashion week scenes as they unfold in New York, London, Milan and Paris.
FashionWeek360 will be updated with new videos from international fashion weeks through the end of February. The channel, covering all aspects of fashion week, will include highlights of top runway shows, insider-interviews, collections from emerging talents, daily party and trend reports and insights from designers and industry experts.
William Sledd, YouTube’s notable fashion personality, will be the official YouTube fashion week correspondent in New York. “I love all things style and being immersed in fashion week is a dream come true,” says William Sledd. “There’s nothing better than being in the tent trench excitement and sharing that experience with other fashion-obsessed people though YouTube.”
“With FashionWeek360, people can immerse themselves in everything from the behind-the-scenes experiences to the celebrity filled after parties and truly get to experience fashion week from every angle” said Sadia Harper, community manager for fashion and beauty, YouTube. “Our partners, like no one else, have their fingers on the industry’s pulse and will share their insights with the millions of fashion fans on YouTube.”
In addition, YouTube enables people to respond to and interact with fashion week videos at their own convenience. As the style scene unfolds across the globe, YouTube users and those interested in the direction fashion is headed can be a part of the events that make fashion fabulous.
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