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Bird, China’s Number One Mobile Phone Maker Selects Atrua’s Industry-Leading Fingerprint Touch Control


Bird’s V800 Mobile Phone Uses Atrua Fingerprint Touch Control to Protect Private Data and Provide Value-Added Touch Control Features

Campbell, CA and Shanghai, China, February 5, 2008 – Atrua Technologies and Ningbo Bird announced today that Bird, China’s leading mobile phone maker, is utilizing Atrua’s fingerprint touch control to provide users with the best possible security and privacy features available for mobile devices. Bird’s recently launched V800, its first fingerprint controlled mobile phone, utilizes Atrua’s made-for-mobile, ATW300 fingerprint solution.

Bird’s feature-rich phone includes capabilities such as electronic maps, Microsoft Office tools, MP3 and MP4 media players, a high resolution camera, and up to two gigabytes of memory for storing photos, music, maps, and other data. These features add tremendous value to a handset and at the same time increase the amount of valuable, sensitive, and private data that can be accessed by the device.

Atrua’s fingerprint touch control protects the phone with state-of-the-art fingerprint biometric technology that is optimized for use with mobile phones. Many fingerprint-related features are available in the V800 such as password protection that frees users from having to remember and type passwords. The biometric security capability prevents unauthorized users from turning on the phone or accessing private applications and data like phonebook records and SMS messages. In addition, users can navigate the phone’s menus and screens using the fingerprint touch control as an input device rather than relying on traditional four-way directional key.

More Phones Use Atrua
Atrua’s made-for-mobile fingerprint touch controls are the leading fingerprint solutions for mobile phones. More mobile phone makers have selected Atrua’s fingerprint solution than any other, citing a variety of application-oriented advantages like lower power consumption, smaller sensor size, superior accuracy, and the lowest solution cost. Atrua’s solution has been implemented on over 80% of the new fingerprint phone models that were announced in 2007. In addition to protecting the phone with biometric security, Atrua’s fingerprint touch control serves as a touch-sensitive input device that makes it easier to navigate the phone’s user interface.

“We selected Atrua’s fingerprint solution, because its superior performance and efficiency strengthen the V800’s security, provide value-added touch control features, and maintain maximum battery life,” said Fujiong Li, Bird’s General Manager of Marketing. “In addition, Atrua’s on-site integration support ensured a successful development project.”

“We are delighted to have this opportunity to work with Bird, China’s leading cell phone maker,” said Anthony Gioeli, Atrua CEO. “We look forward to supporting Bird as they continue to bring phones to market that use Atrua’s touch controls to enable compelling and innovative features.”

About Atrua Technologies, Inc.
Atrua Technologies, Inc. is the industry’s leading provider of Intelligent Touch Control™ solutions for mobile devices. Intelligent Touch Controls are a new class of touch input device that improves ease of use and convenience for advanced applications and services on mobile phones, portable media players and other personal electronic devices. Supported by world-class strategic partners and blue chip investors, the company offers two product families: fingerprint touch controls and VSense analog touch controls. Atrua’s fingerprint touch control is the number one selling fingerprint solution for mobile phones. The fingerprint touch control solutions utilize Atrua’s advanced fingerprint sensor and intelligent NeuralMatcher™ software technology, compatible with key international standards, to authenticate users and convert finger movements into user commands. With a broad set of device offerings including TouchDiscs™, joysticks, and touch-sensing surfaces, Atrua’s VSense analog touch controls enable rotary input, and mouse-like any-direction movement with pressure-variable control. All of Atrua’s products are designed for the demanding requirements of mobile phone applications. Atrua’s customer list comprises leading mobile device makers around the world including Toshiba, Sharp, Kyocera, Sagem/Porsche Design, and leading Chinese phone makers Ningbo Bird and CECT. The company’s backers include BlueRun Ventures (formerly known as Nokia Venture Partners), Ericsson Venture Partners, and Hua Hong Group. For more information please visit

Press Contact:
Greg Vitarelli
Sherpa Media Ltd
+44 (0) 20 7379 4007

Atrua Contact:
Marc Ostrowski
Director of Marketing


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