WYNDHAM signs multi-year endorsement partnership with 2007 PGA TOUR rookie of the year BRANDT SNEDEKER
Snedeker commits to 2008 Wyndham Championship in Greensboro, NC.
Parsippany, N.J.-Professional golfer Brandt Snedeker, who won his first TOUR victory at the Wyndham Championship, crowned an outstanding 2007 with the PGA TOUR Rookie of the Year Award and a sponsorship contract with Wyndham Worldwide (NYSE: WYN), one of the world’s largest hospitality companies. Snedeker will promote the Wyndham brand as he continues his rise to the top of the golfing world.
“2007 was an unbelievable year for me from my first TOUR victory at the Wyndham Championship to winning the PGA TOUR’s Rookie of the Year award,” said Snedeker. “I learned a lot about my game and myself during the season. For a company like Wyndham to take an interest in my career and display their confidence in my abilities, both on the golf course and as a spokesperson off the course, is truly an honor.”
The Nashville, Tenn. native earned over $2.8 million in his rookie season with the PGA TOUR and collected six top ten finishes. With his strong record and win at the Wyndham Championship, Snedeker qualified for the TOUR’s first Playoffs for the FedExCup and finished 20th overall in the standings.
“We believe this is a tremendous opportunity to align the Wyndham brand with one of the game’s most promising young talents,” said Franz Hanning, president & CEO, Wyndham Vacation Ownership. “Brandt has made a tremendous impact on the PGA TOUR in a short period of time and we were privileged to have him win our inaugural tournament at such an early stage in his career.”
Beginning in 2008, Wyndham Worldwide and its Wyndham Vacation Ownership division will maintain a formal agreement with Snedeker for a variety of branding opportunities and promotional appearances. The Wyndham logo will also be featured prominently on Snedeker’s golf bag and shirt collar during TOUR events.
In addition to sponsoring Snedeker, Wyndham Vacation Ownership maintains an exclusive marketing partnership with golf legend Arnold Palmer, and has developed the Arnold Palmer Golf Holidays line of travel products featuring select golf destinations throughout the United States (www.arnoldpalmergolfholidays.com).
Hanning continued, “Our goal is to connect with golfers at every stage in their love of the game. “We’re proud to associate ourselves with a rising star like Brandt and believe he is the perfect complement to our partnership with the game’s most preeminent legend.”
Wyndham Worldwide is in the second year of a multi-year sponsorship of the PGA TOUR’s Wyndham Championship in Greensboro, N.C., which will be held on Aug. 11-17, 2008.
This news content was configured by WebWire editorial staff. Linking is permitted.
News Release Distribution and Press Release Distribution Services Provided by WebWire.