BlueHornet Networks Enhances SureSend Email Optimization Offerings
Provides mobile device rendering from Pivotal Veracity
MINNEAPOLIS, - BlueHornet Networks, Inc., a leading provider of email marketing solutions and subsidiary of Digital River, Inc. (NASDAQ: DRIV), announced that it is expanding its SureSend™ email deliverability enhancement platform with mobile device email capabilities from Pivotal Veracity. SureSend can now help online marketers and graphic designers identify and correct issues that could affect how email images display and function in widely-used mobile operating systems and devices. Pivotal Veracity is a provider of a top-rated solution for maximizing the deliverability, rendering, reputation and performance of digital communications.
The new SureSend features enable online marketers to preview their emails on all major mobile operating systems, which account for more than 85 percent of the global mobile market. These systems include BlackBerry®, Symbian OS™ and Microsoft Windows Mobile, among others. SureSend allows marketers to view and optimize emails with and without images for a variety of screen sizes on mobile phones from leading U.S. and international carriers and manufacturers. Additional features of the SureSend enhancement include:
* Mobile readiness assessment, scoring and recommendations. To address the limited Web browsing capabilities of mobile phones, the solution uses a combination of accepted HTML and mobile standards to assess and score emails, landing pages and Web sites for technical and best-practice issues. The solution also provides detailed recommendations for alterations that can maximize the mobile user’s experience; and
* Email size, link and image checking. In addition to verifying the functionality of all links and images, the email is analyzed to ensure that the size does not exceed best practice thresholds for mobile email. Recommendations are made to address identified size issues.
“The increasing use of mobile email presents many opportunities for marketers,” said David Fowler, global vice president of deliverability and privacy services for BlueHornet. “Using SureSend to optimize existing email initiatives for mobile device users provides a way to reach the mobile market quickly, inexpensively and effectively. Optimized rendering on mobile devices also can improve marketers’ abilities to reach customers with the right offer at the right place and time.”
“Analysts predict that the increasing availability of smarter and less expensive phones will result in a 1,600 percent growth rate in the number of business and consumer users with access to mobile email over the next three years,” said Deirdre Baird, CEO of Pivotal Veracity. “Our new mobile email offering, which we believe is the first commercially-available solution of its kind, can help the industry realize its promise of delivering integrated multi-channel communications.”
The new mobile device enhancements expand the existing email capabilities available through BlueHornet’s SureSend Message Rendering Report. The Message Rendering Report shows online marketers how their HTML appears in 15 leading desktop- and Web-based email programs, such as Microsoft Office Outlook® 2007, Microsoft Hotmail® and Google’s Gmail™ webmail services.
The SureSend email deliverability enhancement platform from BlueHornet combines tools and expert consultation to help online marketers improve email inbox deliverability rates and achieve improved results from email campaigns. To learn more about SureSend, visit www.BlueHornet.com/SureSend.
Digital River is a registered trademark of Digital River, Inc. SureSend is a trademark of BlueHornet Networks, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.
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