Fujifilm Announces New IP-10 Digital ID Photo System

New Turnkey System Makes it Easy for Retailers to Provide Passport Photos

Valhalla, NY, January 24, 2008 — FUJIFILM U.S.A., Inc. today announced the new FUJIFILM IP-10 Digital ID Photo System. This easy-to-use, portable, turnkey system incorporates the FinePix F480 camera and the new FinePix Printer IP-10 dye-sublimation digital photo printer with Image IntelligenceTM technology, for great quality photos. The FinePix Printer IP-10 digital ID photo printer has a built-in LCD for easy to use print previews and menus. The two-step process simply requires the operator to take the photo, then press a button and the photo is ready in just over a minute.

“This is a great time to be engaged in offering ID photos, particularly while more and more people are applying for new passports,” said Christian Fridholm, Director of Marketing, Imaging Group, Fujifilm, U.S.A. “It’s a great way for both traditional and non-traditional retailers to generate additional income.”

Businesses can benefit from this growing market for passport photos by employing the FUJIFILM IP-10 Digital ID Photo System. It’s attractively priced, allowing for easy entry into the business, and it’s simple to use.

Availability
FUJIFILM’s new IP-10 Digital ID Photo System will become available in the Spring of 2008. For additional information please contact your local FUJIFILM Sales Representative.

For additional information and hi-res images, please visit: www.fujifilmusa.com/pma.

About FUJIFILM U.S.A., Inc
FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss

About FUJIFILM
Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For more information, please visit www.fujifilmholdings.com.

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Contact Information

Diane Rainey

PR Manager

FUJIFILM

Contact via E-mail