Fujifilm Introduces Envirochem Photolab Cleaner

New Cleaner Designed for Effective, Safe and Simple Use

Valhalla, NY, January 24, 2008 — In keeping with its long-standing tradition of chemical innovation, FUJIFILM U.S.A., Inc. today announced the immediate release of the EnviroCHEM Photolab Cleaner for use on Fujifilm digital minilab systems. The EnviroCHEM Photolab Cleaner has been specifically developed for use in and around all types of photolabs to clean processors, processor racks, crossovers, roller transport blankets and belts as well as other processor parts.

“We’re very pleased to be offering our customers a product that is highly effective, easy to use, delivers excellent results in cleaning our equipment, and has minimal impact on the work environment.” said Bob Harvey, director of marketing, Chemicals Group, for Fujifilm’s Imaging Division.

EnviroChem Photolab Cleaner safely and rapidly removes tar, chemical deposits and chemical stains from processors and most other surfaces found in today’s photo lab. And EnviroCHEM may be used to remove glue and inks from many other surfaces found in the photolab environment. EnviroCHEM is compatible with all photo processing solutions because it is non-reactive with photo chemicals.

Availability
FUJIFILM’s new EnviroCHEM Photolab Cleaner will be available for unrestricted delivery immediately following PMA 2008. For additional information please contact your local FUJIFILM Sales Representative or email ChemMarketing@fujifilm.com.

For additional information or hi-res images, please visit www.fujifilmusa.com/pma .

About FUJIFILM U.S.A., Inc.
FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss.

About FUJIFILM
Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For more information, please visit www.fujifilmholdings.com.

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Contact Information

Adam Yates

Director

FUJIFILM

Contact via E-mail