Fujifilm Re-Introduces Inkjet Paper for Printing at Home

Answering the Demand for High Quality Prints at Affordable Prices for Home Printers, Fujifilm Produces “Real Photo Quality” on Inkjet Paper

Valhalla, NY, January 24, 2008 — FUJIFILM U.S.A., Inc. today announced the re-introduction of consumer inkjet paper, Premium Plus Photo Paper. By applying its 75-year history of imaging know-how and manufacturing excellence, Fujifilm delivers an inkjet photo paper with exceptional quality and a great value to the customer.

“Fujifilm’s Premium Plus Photo Paper is the optimal inkjet paper for high-quality pictures from digital cameras,” said Christian Fridholm, Director of Marketing, Imaging Division, FUJIFILM U.S.A., Inc. “We’ve taken some of the same technologies used in the manufacture of our top quality, traditional photographic paper, and applied them to our inkjet paper, producing images with dense blacks, pure whites, vivid colors and outstanding sharpness.”

Fujifilm uses proprietary technologies, derived from the company’s renowned film coating production process, and incorporates several features that together result in an inkjet paper that offers “real photo quality” with excellent durability, that is compatible with all inkjet printers.

Premium Plus Professional Photo Paper is available in both Extra Glossy and Satin finish, and Premium Plus Photo Paper is available with Super Glossy finish. Both come in 8.5”x11” and 4”x6” sheets, and have an eye-catching, attractive new packaging design.


Availability
FUJIFILM’s Premium Plus Photo Paper line will be available in the Spring of 2008.

For additional information or hi-res images, please visit: www.fujifilmusa.com/pma.

About FUJIFILM U.S.A., Inc
FUJIFILM U.S.A. Inc., is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss

About FUJIFILM
Fujifilm Corporation (NASDAQ:FUJI) brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. For more information, please visit www.fujifilmholdings.com.

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Contact Information

Diane Rainey

PR Manager

FUJIFILM

Contact via E-mail