"Wheel of Fortune" and Sony Electronics Join Forces with Circuit City to Award $250,000 in Prizes
The Sony Winner Wonderland Sweepstakes Marks the First Cross-Marketing Agreement Between the Companies
Culver City, CA -November 15, 2005 -- Wheel of Fortune, a production of Sony Pictures Television, has signed an agreement with Sony Electronics, Circuit City Stores, Inc. and Sony Card Marketing & Services to introduce the Sony Winner Wonderland Sweepstakes. Ten lucky Wheel of Fortune viewers will win $25,000 worth of products from Sony Electronics for their home.
This four-week holiday promotion will reach millions of consumers through strategic and targeted messaging on Wheel of Fortune, in Circuit City stores across the country and on Wheel of Fortune’s and Circuit City’s websites.
Beginning November 27 and continuing through December 11, 2005, nine million pre-printed Sony Winner Wonderland Sweepstakes game pieces, featuring a Wheel of Fortune Bonus Puzzle Solution, will be available in more than 620 Circuit City retail stores nationwide. In order to participate in the Sony Winner Wonderland Sweepstakes, viewers can either visit Circuit City stores to pick up their free Sony Winner Wonderland Sweepstakes game piece or log on to www.wheeloffortune.com or www.circuitcity.com. These games pieces feature a discount coupon, which can be used on purchases at any Circuit City location from November 27, 2005 through January 31, 2006.
During the week of December 12-16, viewers will be encouraged to watch Sony Winner Wonderland Week on Wheel of Fortune. If the Bonus Puzzle Solution on their game piece matches the one in the show, they will be eligible to be one of ten lucky $25,000 Sony Super Grand Prize winners. The deadline to enter each day’s sweepstakes is
5 p.m. EST the following day, and viewers may enter once daily throughout the sweepstakes.
When a match is made, viewers mail in their winning Sony Winner Wonderland Sweepstakes game piece or submit it online to www.wheeloffortune.com, to be eligible
to win one of the ten $25,000 Sony Super Grand Prizes, consisting of the latest state-of-the-art Sony Electronics products, including high definition televisions, home theater systems, VAIO® PCs, Handycam® camcorders and Cyber-shot® digital still cameras.
If a Sony Super Grand Prize winner is also a Sony Card holder, the viewer will win an additional $5,000 worth of Sony products.
“We are excited to partner with Sony Electronics, Sony Card and Circuit City to provide this rewarding experience for both the Circuit City shoppers and our millions of viewers,” said Wheel of Fortune Executive Producer Harry Friedman. “Wheel of Fortune is all about fantasy fulfillment, and there’s no better time to make fantasy a reality than during the holidays. This is branded integration and synergy at its finest.”
`’Sony’s proud to be a part of this exciting promotion with Wheel of Fortune and Circuit City, as it will prepare ten lucky viewers to be fully equipped to take advantage of the high-definition era" said Mike Fasulo, chief marketing officer at Sony Electronics Inc.
“Circuit City is excited to work with three of Sony’s key business units during the prime holiday shopping period,” said Doug Moore, chief merchandising officer of Circuit City.
Circuit City has fostered a great relationship with Sony over the years, and is proud to be its retailer of choice"
“The Sony Card brings together all of Sony’s great products and services for the consumer to enjoy,” said John Briesch, president, Sony Card Marketing & Services. “Joining forces with Circuit City will now make the Sony Card rewards even more entertaining.”
Circuit City Stores, Inc. (NYSE: CC) is a leading specialty retailer of consumer electronics. The domestic segment operates through 625 Superstores and five mall-based stores in 157 U.S. markets. The international segment operates through more than 930 retail stores and dealer outlets in Canada. Circuit City also operates Web sites at http://www.circuitcity.com and http://www.thesourcecc.ca.
Sony Card is a versatile rewards credit card that gives consumers numerous opportunities to earn Sony rewards with everyday purchases. The multi-year alliance between one of the world’s best brands and the world’s largest issuers of Visa credit cards was created with Sony enthusiasts in mind. Whether it is music, movies, gaming, computers or electronics, there is something for everyone seeking more excitement from credit card rewards.
Wheel of Fortune is the #1 program in the history of syndicated television. This year, it marks its 23rd season in syndication and is seen by 19 million viewers each day in the U.S. Wheel of Fortune is produced by Sony Pictures Television, a Sony Pictures Entertainment company, and distributed domestically by King World Productions. The series is distributed internationally by CBS Paramount International Television.
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