Clear Channel Spectacolor Bookends The Las Vegas Strip
Offers the Only Spectacular Third Party Advertising on The Strip; Adds Miracle Mile Shops at Planet Hollywood Resort & Casino to its Property Portfolio
Clear Channel Outdoor’s (NYSE: CCO) Spectacolor Division today announced the launch of full motion video and sound billboards at Las Vegas’ Miracle Mile Shops. Over 15,000 square feet of digital advertising space is available at this heavily-trafficked shopping and entertainment destination. While the majority of outdoor signage on the Las Vegas Strip is available specifically for on-premise advertising, Spectacolor’s digital platforms located at the Fashion Show Mall, and now at Miracle Mile Shops offer the only spectacular branding presence for national and local advertisers in this powerhouse market of business and holiday travelers.
“Spectacolor is opening the doors for outdoor advertising in a world famous destination,” said Harry Coghlan, President, Clear Channel Spectacolor. “With a significant investment into visually impactful video for advertisers on The Strip, brands will dazzle and messages will engage on these tremendous screens.”
The new, state-of-the art digital billboards enhance the contemporized feel of the recently renovated Miracle Mile Shops located on the fifty-yard line of The Strip. Spectacolor expanded onto the Miracle Mile Shops as a result of advertiser demand for its well-utilized properties at Fashion Show Mall, which boasts the largest LED video billboard in Las Vegas. National advertisers are flocking to this highly-coveted tourism market as demonstrated by Spectacolor’s commitments from mega brands such as Coca-Cola, Apple, General Motors, Samsung, LG, Nikon, Puma, and many others.
“The numbers backing growth in Las Vegas are so compelling that national advertisers are no longer staying on the sidelines. In the past, most national advertisers stayed away citing Las Vegas as a tourist-only market,” said David Yacullo, President, Outdoor Media Group. “The recent data clearly show that growth is being fuelled by a diverse economy including a booming residential sector as well as the on-going surge in tourist and convention traffic.”
About Clear Channel Outdoor
Clear Channel Outdoor (NYSE:CCO) is the world’s largest outdoor advertising company with over 973,000 displays in more than 60 countries across 6 continents. In the United States, the company operates over 167,000 advertising displays and has a presence in 49 of the top 50 Designated Market Areas. It also operates airport, rail, taxi and mall advertising businesses worldwide. Its Spectacolor (U.S.) and DEFI (international) divisions are the global market leaders in spectacular sign displays, including in New York’s Times Square. Clear Channel Adshel is the company’s international street furniture division, which operates over 3,500 municipal advertising contracts worldwide. More information may be found by visiting www.clearchanneloutdoor.com
Certain statements in this release could constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Other key risks are described in the Clear Channel Communications’ reports filed with the U.S. Securities and Exchange Commission. Except as otherwise stated in this news announcement, Clear Channel Communications does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.
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