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Romney and Edwards Lead in South Carolina Advertising, Nielsen Reports


Republican Mitt Romney and Democrat John Edwards are the leading advertisers in advance of the South Carolina presidential primaries, The Nielsen Company reported today.

According to Nielsen Monitor-Plus, the advertising intelligence service of Nielsen, between February 2007 and January 15, 2008, the presidential candidates placed 19,191 television advertising spots in South Carolina. The Republican contenders (Mitt Romney, Ron Paul, John McCain, Duncan Hunter, Fred Thompson and Mike Huckabee) placed 57% of these ads, outspending the three remaining Democratic candidates (Barack Obama, Hillary Clinton and John Edwards) who have placed 43% of them. Almost half of the Republican ads were run by Mitt Romney, although in the closing days of the campaign he has been out-advertised by Huckabee, Paul and McCain.

Please refer to table “South Carolina” in Full PDF Download of release for further detail.
About The Nielsen Company

The Nielsen Company is a global information and media company with leading market positions and recognized brands in marketing information (ACNielsen), media information (Nielsen Media Research), online intelligence (NetRatings and BuzzMetrics), trade shows and business publications (Billboard, The Hollywood Reporter, Adweek). The privately held company is active in more than 100 countries, with headquarters in Haarlem, the Netherlands, and New York, USA. For more information, please visit


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