Harris Corporation Demonstrates Harris Digital Signage Solutions for Retailers at National Retail Federation Convention
Harris Corporation (NYSE:HRS), an international communications and information technology company, will feature its Harris Digital Signage™ solutions for retailers at the 97th Annual National Retail Federation (NRF) Convention and Expo being held January 13-16, 2008, at the Jacob K. Javits Convention Center in New York.
At this year’s NRF convention, Harris will be featured as the exclusive provider of digital signage solutions at the X08 “Beyond the Walls of Retail.” This exhibit, housed within the X08 Store of the Future Pavilion, highlights the integration of digital signage as one of many exciting, cutting-edge electronic technologies transforming today’s retail environments. A control room setup at the XO8 Pavilion will allow visitors to experience a Harris Digital Signage™ “management how-to” demonstration for retailers — from developing and scheduling content on the network to final distribution and traffic and billing report generation.
“The NRF X08 Store of the Future exhibit will feature a Harris Digital Signage solution feeding a network of more than 30 displays, including HDTV flat panels and an LCD video wall,” said John Melillo, president of Diversified Media Group, a managed network company in Kenilworth, N.J., that is handling the systems integration for the Harris Digital Signage™ X08 exhibit. “The Harris control room at X08 will play a key part in educating retailers about the components of the digital signage network infrastructure, as well as demonstrating the advantages of having an advanced network and report management system.”
“Harris provides a unique set of solutions for retailers seeking to deploy a digital signage program,” said Steven Keith Platt, director and research fellow at the Platt Retail Institute, a leading authority in the field of digital signage, based in Hinsdale, Ill.
Harris Digital Signage solutions enables retailers to work with a single vendor that can provide all the capabilities needed for creating, scheduling, distributing, playing and reporting of both live video and graphical content. Retailers can acquire or create digital content and manage it throughout the entire delivery chain — from a central site, from remote locations, or from within any store. Complex ad-based campaigns can also be easily scheduled and managed, with reports automatically generated, as content from multiple sources is delivered to multiple displays.
Harris Digital Signage solutions, which include InfoCaster™ creation station content development tools and InfoCaster™ player content playback devices provide best-of-breed technology and services to broadcasters in over 150 countries. Harris Digital Signage solutions support the same high-caliber HDTV video and graphics technology, as well as media asset management, automation, scheduling, and traffic and billing systems used daily to manage many of the world’s advertiser-supported broadcast operations.
About the National Retail Federation
The National Retail Federation is the world’s largest retail trade association, with membership that comprises all retail formats and channels of distribution including department, specialty, discount, catalog, Internet, independent stores, chain restaurants, drug stores and grocery stores as well as the industry’s key trading partners of retail goods and services. NRF represents an industry with more than 1.6 million U.S. retail establishments, more than 24 million employees — about one in five American workers — and 2006 sales of $4.7 trillion. As the industry umbrella group, NRF also represents more than 100 state, national, and international retail associations. www.nrf.com.
About Harris Corporation
Harris is an international communications and information technology company serving government and commercial markets in more than 150 countries. Headquartered in Melbourne, Florida, the company has annual revenue of over $4 billion and 16,000 employees — including nearly 7,000 engineers and scientists. Harris is dedicated to developing best-in-class assured communications™ products, systems, and services. Additional information about Harris Corporation is available at www.harris.com.
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