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Motorola Redefines Customer Service With Industry’s First Associate-Level Voice-Enabled Wireless Scanner


Next Evolution of Bar Code Scanning Helps Boost Employee Productivity for Retail, Hospitality and Healthcare Industries

NEW YORK – National Retail Federation Annual Conference and Expo (Booth #1623) –14 January 2008 – The enterprise mobility business of Motorola, Inc. (NYSE: MOT) today announced the new CA50, a voice over Internet protocol (VoIP)-enabled wireless scanner designed to enhance customer service, help reduce operational costs and increase worker productivity. The CA50 provides retail, healthcare and hospitality service workers with an integrated voice and data device that fills a large communications gap that is found on store floors, across hospitals and restaurants today.

The new CA50 redefines customer service by providing more employees with real-time access to people and information and enables associates to fulfill customer requests at hospitality establishments, conduct price and inventory checks at retail stores and request immediate delivery of equipment at hospitals, among other business critical activities. In addition, the CA50 allows employees to place or receive calls anywhere in the building – in turn eliminating annoying overhead pages and long response times by enabling one-to-one (voice calls) and one-to-many (walkie-talkie style) calls for instant collaboration and communication.

“Motorola’s CA50 VoIP-enabled wireless scanner fills a communications void in the task and service-oriented-level environment by equipping all associates with a bar coding, data and voice device,” said Bob Sanders, vice president and general manager of Advanced Data Capture, Motorola Enterprise Mobility business. "This device illustrates Motorola’s efforts to fuse legacy scanning technologies with new voice and wireless capabilities so that all employees are connected with the latest technology at their fingertips to better serve their customers and patients.”

Motorola’s new lightweight CA50 comes equipped with wireless LAN, bar code scanning and information retrieval, and voice over Internet protocol (VoIP) for integrated mobile-phone style voice communications. Through Motorola’s developing alliance with Avaya, a leading global provider of business communications applications, systems and services, as well as other telephony system providers, the CA50 can perform as an extension of the desktop so that incoming calls can be redirected to ensure that no call is missed or abandoned.

To help customers seamlessly integrate the CA50 into their environments, Motorola Enterprise Mobility Services offers a full suite of services that span the entire solution lifecycle — from initial assessment, commissioning and rollout through ongoing training and support. Motorola’s Advanced Services includes commissioning which minimizes network integration issues and reduces implementation time and helps ensure that the customers’ CA50 server and mobile terminals are installed and configured correctly.

The CA50 can also be protected by Motorola’s innovative Service from the Start Advance Exchange maintenance program. This multi-year agreement helps protect product uptime with next-business-day device replacement. In addition, the service includes comprehensive coverage at no additional cost, which extends normal wear and tear coverage to include internal and external components damaged through accidental breakage. This virtually eliminates customers’ unforeseen repair expenses.

The CA50 is expected to be available globally in the first quarter of 2008 through Motorola sales, as well as select Motorola business partners.

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.8 billion in 2006. For more information about our company, our people and our innovations, please visit

Media Contact:
Traci Hoch
Motorola Enterprise Mobility business
+1 631-738-5426


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