Kodak Creates a Personal Experience for Magazine Readers with Variable Data Solution
Rochester, NY.- With plenty of competition in the magazine industry, capturing a reader’s attention requires creative and powerful tools. Canadian Printer is working with Kodak to produce more than 12,000 personalized covers for its December issue.
The high quality, glossy custom Canadian Printer covers were printed on a KODAK NEXPRESS 2100 Digital Production Color Press with variable data managed by KODAK DARWIN Pro Software. Using subscriber information about each subscriber’s specific industry, company size, job title and geographic area, the cover art features customized messages on the labels of pill bottles and on a prescription pad.
“Our specialized cover demonstrates how the power of personalization can break through media clutter to reach our readers,” said Susan Ritcey, Publisher, Canadian Printer magazine. “With more than 2,000 other publications in circulation throughout Canada alone, our ability to connect with individual readers becomes a considerable advantage for retaining subscribers, recruiting advertisers, and demonstrating leadership among competing industry publications.”
Magazine publishers, brand owners and marketers continue to seek new ways to utilize variable data printing (VDP) to personalize content and enhance customer experience and response.
“With VDP, the printed page becomes a dynamic canvas to creatively connect with readers, through specific text, graphics and colors,” said Mace Hoover, Kodak Regional Sales Manager for Canada. “KODAK solutions can help companies maximize their valuable investment in customer data to develop personalized communications that get results.”
Parker Pad and Printing, using a KODAK NEXPRESS 2100 Digital Production Color Press with a fifth color station, facilitated the final production of Canadian Printer’s VDP cover project.
“The KODAK NEXPRESS 2100 Digital Production Color Press allows us to meet the demands of a VDP project, from the integration of specific variable details to production at high quality images,” said Janis Parker, owner Parker Pad and Printing. “Using the NEXPRESS platform helped streamline the production of more than 12,000 glossy personalized full color covers in just four days.”
The latest issue of Canadian Printer also features an ad linking printed content to a personalized URL (PURL). The cross media ad was created using DARWIN Pro Software and LookWho’sClicking® Software from MindFireIncSM.
The KODAK NEXPRESS 2100 Digital Production Color Presses meet a variety of needs up to very high volume environments. Customers are able to upgrade presses as they grow their businesses with options to select desired paper capacity, increase processing capability, and add a fifth imaging unit for delivery of spot color, watermarking and protective coating with the GATF InterTech Award-winning KODAK NEXPRESS Fifth Imaging Unit Solutions. The fifth imaging unit solutions also enable high impact glossing in conjunction with the KODAK NEXGLOSSER Glossing Unit. The booklet maker for KODAK NEXPRESS Digital Production Color Presses is available in-line or off-line for collating, stitching, folding, trimming, and creating standard or square-back booklets of up to 100 pages.
KODAK DARWIN Pro Software converts documents created in one of many popular design platforms into variable information documents in which all elements—text, graphics, photos, colors, layout, charts, backgrounds and even entire pages—can be dynamic. DARWIN Pro Software enables creation of complex print campaigns with many changes in variable elements without the need for scripting or programming, working with very large databases of recipients. It also supports cross media programs by enabling creation of Personalized URLs for email.
KODAK Products are backed by KODAK Service and Support.KODAK Service and Support is made up of more than 3,000 professionals reaching more than 120 countries. It is a leading multi-vendor integrated services provider, delivering consulting, installation, maintenance and support services for the commercial printing, graphic communications, document imaging and data storage industries. KODAK Service and Support professionals are uniquely qualified to provide services that control costs, maximize productivity, and minimize business risk.
About Eastman Kodak Company
Kodak is the world’s foremost imaging innovator. With sales of $10.7 billion in 2006, the company is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work. Consumers use Kodak’s system of digital and traditional products and services to take, print and share their pictures anytime, anywhere; Businesses effectively communicate with customers worldwide using KODAK Solutions for prepress, conventional and digital printing and document imaging; and Creative Professionals rely on KODAK Technology to uniquely tell their story through moving or still images.
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