XM Satellite Radio Announces Marketing And Programming Partnership With The Grammy® Awards
Partnership With The Recording Academy® to Provide Exclusive Satellite Radio Coverage of Annual GRAMMY® Awards And Original Programming
Washington D.C., November 14, 2005 -- XM Satellite Radio (NASDAQ: XMSR), the nation’s leading satellite radio service with more than 5 million subscribers, today announced a broad marketing and programming partnership with the GRAMMY® Awards starting with the 48th GRAMMYs on Feb. 8, 2006. XM has entered into an exclusive, multi-year deal with the National Academy of Recording Arts and Sciences, Inc. (The Recording Academy®) to become the official satellite radio network for the GRAMMYs, which will provide XM’s subscribers with unparalleled broadcast coverage of the annual telecast, as well as unique GRAMMY special programming throughout the year.
“XM subscribers are some of the most passionate music fans anywhere. Our multi-year agreement with The Recording Academy provides our subscribers with the closest thing to red-carpet access and front-row seats at the most important music awards show in the world,” said Eric Logan, executive vice president of programming, XM Satellite Radio. “We are delighted to support The Academy’s family of artists who are at the heart of what makes our programming so compelling to music fans and we look forward to sharing the magic of the GRAMMYs with the millions of XM subscribers.”
“XM’s reach to music fans across genres and its reputation for delivering the best in live music events makes it a great partnership with the GRAMMY Awards,” said Neil Portnow, President, The Recording Academy. “The Academy is very excited about this new opportunity to highlight our programs and initiatives, as well as to bring Music’s Biggest Night™ to music fans everywhere.”
XM’s broadcast coverage of the annual GRAMMY Awards will be featured on multiple channels in the days leading up to the awards show and will include XM original specials focusing on past GRAMMY winners, as well as features and interviews with current GRAMMY-nominated artists. In addition to broadcast coverage, XM and The Recording Academy will create a monthly show to air on XM dedicated to GRAMMY-winning artists and legends in the music industry. XM’s year-round programming also will include coverage of events for The Academy’s charitable affiliates: the GRAMMY Foundation®, (which is dedicated to keeping music and arts education in the schools and preserving the nation’s rich cultural legacy), and the MusiCares® Foundation (providing a safety net of critical assistance for music people in times of need).
About XM Satellite Radio
XM is America’s number one satellite radio service with more than 5 million subscribers. Broadcasting live daily from studios in Washington, DC, New York City and Nashville at the Country Music Hall of Fame, XM’s 2005 lineup includes more than 150 digital channels of choice from coast to coast: the most commercial-free music channels, plus premier sports, talk, comedy, children’s and entertainment programming; and 21 channels of the most advanced traffic and weather information. XM was named Best Radio Service at the 2004 Billboard Digital Entertainment Awards.
XM, the leader in satellite-delivered entertainment and data services for the automobile market through partnerships with General Motors, Honda, Toyota, Hyundai, Nissan and Volkswagen/Audi, is available in more than 120 different vehicle models for 2005. XM’s industry-leading products are available at consumer electronics retailers nationwide. For more information about XM hardware, programming and partnerships, please visit http://www.xmradio.com.
About The Recording Academy
Established in 1957, the National Academy of Recording Arts & Sciences, Inc., also known as The Recording Academy, is an organization of musicians, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards, The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs - including the creation of the national public education campaign What’s The Download® (www.WhatsTheDownload.com). For more information about The Academy, please visit www.grammy.com.
Factors that could cause actual results to differ materially from those in the forward-looking statements in this press release include demand for XM Satellite Radio’s service, the Company’s dependence on technology and third party vendors, its potential need for additional financing, as well as other risks described in XM Satellite Radio Holdings Inc.’s Form 10-Q filed with the Securities and Exchange Commission on 11-7-05. Copies of the filing are available upon request from XM Radio’s Investor Relations Department.
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