AMD And The Grand Ole Opry Harmonize At Carnegie Hall
—AMD64-based digital production pipeline reinvigorates “hallowed ground” at the home of country music and will also record special Big Apple show—
NEW YORK CITY -- November 14, 2005 --AMD (NYSE:AMD) today announced that the Grand Ole Opry, the world’s most venerated name in country music, will be capturing live performances tonight at Carnegie Hall using AMD64 processors. The special Carnegie Hall event commemorates the 80th anniversary of live Grand Ole Opry broadcasts and will feature performances by many of today’s top musical artists. The performances will provide content for a planned 5.1 surround sound DVD. For more information about the Carnegie Hall engagement: (www.opry.com/OpryNews/PressRelease.aspx?id=1380)
At the Grand Ole Opry House and the historic Ryman Auditorium in Nashville, Tennessee, Dual-Core AMD Opteron™ processors running Steinberg Nuendo media production software are reinvigorating their audio recording, broadcasting and digital asset management pipeline.
AMD64 technology allows the legendary Opry to remain at the forefront of innovation. The American popular culture tradition of mixing art and modern technology was evident at the Opry in the early days of radio during the 1920’s. Now a pillar of classic Americana, the Opry is the world’s longest running radio program with regular live television, radio and Internet streaming broadcasts to millions of fans around the globe.
“We believe we are the world’s largest producer of live musical performances measured by the sheer volume of material that emanates from our stage and is delivered in a multitude of live broadcast formats,” said Pete Fisher, vice president and general manager of the Grand Ole Opry. “The AMD64 processor-based workstation is the only solution we’ve found that can handle our strict requirements for heavy processing power, stability in a live setting and peerless sonic integrity. We can now record, broadcast and mix in high-resolution audio in a live setting as well as archive and preserve all Opry stage performances.”
“We believe AMD64 technology is at the center point of a very big bang that is infusing digital audio and mass culture like never before,” said Charlie Boswell, director of Digital Media and Entertainment for AMD. “Standing on the shoulders of cultural heavyweights like the Grand Ole Opry, AMD64 allows any aspiring media creator with a PC to harness the same technology relied upon by the world’s top audio professionals.”
“The audio masters at the Grand Ole Opry maintain the most discerning taste in acoustic music which contains within its notes the most expressive and highest dynamic range of any music in the world. They know sound,” continued Boswell. “The Grand Ole Opry recognizes the value AMD64 brings to their stage which we believe will help create a renaissance of live recording for musical performers everywhere. They are sealing AMD’s place in Americana.”
For more information about AMD64 in digital media and entertainment, please logon to: www.amd.com/amdopterondmepr
The AMD64 processor platform is the gold standard for 64-bit computing. AMD64’s Direct Connect Architecture evolves industry standards to deliver break-through performance on single- and dual-core processors, reducing bottlenecks inherent in traditional front-side bus architectures. AMD64 technology is also designed to enhance the security of computing environments by integrating Enhanced Virus Protection* technology enabled by advanced anti-virus features in current versions of Linux, Microsoft® Windows® and Solaris operating systems. Today, more than 85 of the top 100 companies in the Forbes Global 2000 or their subsidiaries, representing the world’s most competitive industries, now rely on AMD64 technology-based systems to run their enterprise applications. Since their 2003 introduction, AMD64 processors have earned more than 140 industry awards and the support of more than 2,000 OEMs, hardware and software developers, system builders and distributors. For more information on the AMD64 processor platform, see www.amd.com/amd64.
*Enhanced Virus Protection (EVP) is only enabled by certain operating systems including the current versions of Microsoft® Windows®, Linux, Solaris and BSD Unix. After properly installing the appropriate operating system release, users must enable the protection of their applications and associated files from buffer overrun attacks. Consult OS documentation for information on enabling EVP. Contact software application vendors for information regarding use of the application in conjunction with EVP. AMD strongly recommends that users continue to use third-party anti-virus software as part of their security strategy.
AMD (NYSE:AMD) designs and produces innovative microprocessors, Flash memory devices and low-power processor solutions for the computer, communications and consumer electronics industries. AMD is dedicated to delivering standards-based, customer-focused solutions for technology users, ranging from enterprises and governments to individual consumers. For more information visit www.amd.com.
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