truTV Launches Big With the Network’s Best-Ever Deliveries of Key Adult Demos and Viewers
The new truTV, which launched Jan. 1 to replace the former Court TV, got off to a strong start as the network enjoyed its best deliveries ever among adults 18-49, adults 25-54 and viewers in primetime, according to data from Nielsen Media Research. The network also scored outstanding Top 10 finishes among key adult and key male demos, as well as among viewers.
“We are extremely proud that, in its first week as truTV, the network received such a strong response from viewers, especially among our targeted adult demos,” said Marc Juris, executive vice president and general manager of truTV. “This is just the beginning of what we expect to be a long run of success as we establish and expand the new truTV brand.”
truTV’s performance highlights for the first week of January 2008:
* • truTV earned the network’s best deliveries ever in primetime among adults 18-49 (617,000); adults 25-54 (659,000); and viewers (1,391,000), scoring Top 10 finishes for the week in all three demos. • In total day, truTV scored Top 10 finishes for the week among adults 25-54 (425,000) and viewers (904,000).
* • Outstanding programs included Tuesday’s back-to-back episodes of Ocean Force: Huntington Beach OC, which earned Top 10 ad-supported cable rankings in its time period among adults 18-49, adults 25-54, viewers and households; Wednesday’s Party Heat, which ranked fourth in its time period among men 18-49 and third among men 25-54; Thursday’s episode of Speeders, which ranked second in its time period among adults 18-49 and adults 25-54; and Friday’s edition of Most Shocking, which scored as ad-supported cable’s #1 program in its time period among men 25-54.
truTV is television’s destination for real-life stories told from an exciting and dramatic first-person perspective. Currently seen in 91 million U.S. households and enjoying more than a year of solid and consistent ratings growth, truTV features high-stakes, action-packed originals that give viewers access to places and situations they can’t normally experience. Among truTV’s primetime fan favorites are the original series Forensic Files, Ocean Force, Haunting Evidence, Psychic Detectives and Dominick Dunne’s Power, Privilege and Justice. During the daytime, the channel features expert trial coverage under the name In Session.
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