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Panasonic Showcases World’s First Prototype of 32GB SDHC Memory Card, With Fast Speeds To Capture HD Videos


Adds Labeling Feature to Make Writing on SD Memory Cards More User-Friendly

Las Vegas, NV . – Panasonic, a leader in High Definition technology, today announced the development of the world’s first* 32 Gigabyte (GB) SD High Capacity (SDHC)** Memory Card with Class 6 speed specification, perfect for recording High Definition video. With the ability to store up to eight hours of High Definition video, the 32GB SDHC Memory Card prototype will be showcased at the 2008 International CES in Las Vegas from January 7-10 at the Panasonic booth #9405.

The newly developed card, featuring a massive 32GB of capacity is ideal for AVCHD High Definition video recording, which is experiencing growing demand with the recent expansion of High Definition SD Camcorders. With double the storage capacity of the current 16GB card, the 32GB card is able to record approximately eight hours of 1440 x 1080i High Definition video and approximately five hours and 20 minutes of 1920 x 1080i full High Definition video. With the Class 6 speed specification and maximum data transfer speeds up to 20MB/s, the 32GB card allows users to enjoy superb performance and high-quality recording.

The card is also equipped with a new user-friendly labeling feature, which allows users to write titles or comments directly onto labels on the front and back of the card. Panasonic is planning to introduce the new labeling feature in its other SD Memory Card models, with a running changeover from the current card designs in spring 2008.

The arrival of Panasonic’s 32GB model further strengthens its Pro High Speed line-up which currently has five models available: 1GB, 2GB, 4GB, 8GB and 16GB card sizes with the Class 6 speed specification.

* A 32GB SDHC Memory Card having Class 6 speed specification.

** 1 GB = 1,073,741,824 bytes. Usable capacity will be less. SDHC Memory Cards can only be used in SDHC host devices, which support the SDHC Memory Card.


Product Name

32GB SDHC Memory Card

Memory Capacity

32 GB

Usable Capacity

30,979 MB

Physical Specification

Version 2.0

Data Transfer Rate

Up to 20MB/s

Speed Class

Class 6

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), a market and technology leader in High Definition television, is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Matsushita Electric Industrial Co. Ltd. (NYSE: MC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. Panasonic’s exclusive Panasonic Plasma Concierge customer support program (888-972-6276) is administered through its Virginia-based Call Center, recognized as a Certified “Center of Excellence” by the Center for Customer-Driven Quality™ at Purdue University. Information about Panasonic products is available at Additional company information for journalists is available at


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