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Unica Corporation Selects® for DITA CMS and Single-Source Publishing


January 7, 2008 – Bedford, NH – ( today announced that Unica Corporation (NASDAQ: UNCA), a leading global provider of enterprise marketing management (EMM) solutions, has purchased a multi-year Software-as-a-Service (SaaS) contract to use the DocZone system for authoring, managing, translating, and publishing DITA content.

“We saw an increased demand to deliver multilingual content in multiple formats, and it became clear that we needed to change from our existing SiberSafe system,” says Beth Favini, Director of Technical Documentation at Unica Corporation. “We selected DocZone because of their strong support for managing translations, ability to do automated single-source publishing, and their cost-effective pricing model"

Dan Dube, Managing Director of’s US Operations, commented: “We are very pleased to welcome Unica Corporation as a DocZone customer, and we look forward to continuing to support their evolving content requirements for years to come.”

About® provides the industry’s first “Software as a Service (SaaS)” XML content management platform, including browser-based XML authoring, content management, automated workflow, translation memory, and single-source publishing in 68 languages. In addition, is the only XML CMS vendor to offer the innovative Pay-Per-Minute™ pricing option, in order to make a comprehensive end-to-end content management and publishing environment affordable for any company, from small businesses to enterprises. also delivers the industry’s most rapid deployment methodology, designed to bring customers into production within 30 days. DocZone was selected by KMWorld Magazine as a “Trend-Setting Product” for 2006 and 2007, and was named as one of KMWorld’s “100 Companies that Matter in Knowledge Management” for 2007. For more information, please contact at, or visit

About Unica Corporation
Unica Corporation (NASDAQ: UNCA) is a leading global provider of enterprise marketing management (EMM) software. Focused exclusively on the needs of marketers, Unica delivers the most comprehensive EMM suite on the market. Unica’s Affinium® software streamlines the entire marketing process for brand, relationship and internet marketing – from planning and budgeting to project management, execution and measurement. Offered on premise or on demand, Affinium delivers key EMM capabilities including: web and customer analytics, cross-channel lead and campaign management, and marketing resource management. Unica’s solution uniquely provides a marketing system of record that enables marketers to easily manage marketing information and assets, rapidly assemble campaign components, and track performance. Just as sales force automation has streamlined sales operations, Unica’s EMM solution is poised to revolutionize marketing. Today, more than 500 companies worldwide have adopted Unica’s Affinium as their EMM solution.
Founded in 1992, Unica is headquartered in Waltham, Massachusetts, with additional offices in the US, Australia, France, Germany, The Netherlands, India, Singapore, Spain, and the UK. For more information, visit

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 XML Content Management
 DITA Content Management
 Single-Source Publishing

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