LaCie Announces the New LaCinema Premier Multimedia Hard Drive

PORTLAND, OR (January 2008) – LaCie today debuted the new LaCie LaCinema Premier, a USB 2.0, multimedia hard drive that easily creates a home entertainment center for enjoying movies, photos and music. Connect the device to a PC or Mac to transfer digital files, when done, simply plug the device directly into a television for instant playback. Available in capacities of 500GB, 750GB, and 1TB, the LaCinema Premier supports a wide range of video, audio and photo formats, while an optical output enables surround sound enjoyment. Designed for ease of use, playback can be navigated using an on-screen menu and the included remote control.

The LaCinema Premier has the capacity to store entire media libraries and is sophisticated to handle playback of most video formats. Also capable of 1080i video upscaling, the device can adapt video images to the most current LCD and Plasma TV for optimal viewing experiences via a component cable. If looking to view pictures or listen to music, the LaCinema Premier can play them on any TV – whether to watch or listen yourself or to share with family and friends.

The LaCie Silverscreen is compatible with the following digital formats:

* MP3, WMA, AC3, OGG Vorbis
* Video: MPEG-1, MPEG-2, MPEG-4, DVD-Video (ISO, IFO, VOB)
* Photo: JPEG

“The LaCie LaCinema Premier is an easy to use multimedia hard drive for customers wanting to enjoy their large digital libraries on their television,” said Salem Tirane, LaCie Multimedia Product Manager. “Offering high capacity and simplicity, it is a vast improvement over standard DVD players as it directly plays digital music, movies and pictures, without having to first burn a CD or DVD for playback.”

While compact and powerful, the LaCie LaCinema Premier ensures solid compatibility with multiple media formats. It can also serve as an external hard drive for additional data storage. Utilizing the USB 2.0 interface, the device can be plugged directly into the computer as an easy backup solution. LaCie ‘1-Click’ Backup Software is included to make the backup process run smoothly.

The LaCie LaCinema Premier can store up to 1000 movies, 320,000 Songs, or 1,000,000 photos*.

Availability
The LaCie LaCinema Premier 500GB is available worldwide via LaCie’s specialized dealer network with a starting suggested retail price of $229. For more product information, visit www.lacie.com.

About LaCie
Located in the US, Canada, Japan, Australia, Europe, Singapore and Hong Kong, LaCie is the leading manufacturer of computer peripherals for PC, Apple and Linux users. LaCie creates external storage solutions and color monitors that help professionals and everyday people easily manage their digital lives. LaCie has differentiated its products through original designs and leading-edge technology. Established in France in 1989, LaCie is listed on Euronext under FR0000054314 (LAC). For more information, visit www.lacie.com.


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Contact LaCie
Press Inquiries: Barry Katcher, 503-844-4578, bkatcher@lacie.com
Sales Inquiries: Direct Sales, 503-844-4502, sales@lacie.com
Reseller Sales, 503-844-4500, sales@lacie.com


1GB = 1,000,000,000 bytes. Some capacity is used by the operating system for formatting and other functions. Total available media capacity may appear as 5-10% less.

*Calculations are based on 900MB per MPEG-4 movie, 1MB per JPEG photo file, and 3MB per MP3 song. These values often vary.

Contact Information

Barry Katcher

LaCie

PR Manager

Contact via E-mail